---
title: "Latana vs YouGov BrandIndex: Which is more popular by branded search?"
description: "Which is more popular in search, Latana or YouGov BrandIndex? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/latana-vs-yougov-brandindex"
publisher: "Brandwave"
---

# Latana vs YouGov BrandIndex: Which is more popular by branded search?

Which is more popular in search, Latana or YouGov BrandIndex? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Latana and YouGov BrandIndex
- **Competitive set**: Brand tracking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Latana Share of Search**: 1.3%
- **YouGov BrandIndex Share of Search**: 15.9%

## Which is more popular in search, Latana or YouGov BrandIndex?

- In August 2026, YouGov BrandIndex had more branded searches than Latana among brand tracking platforms worldwide. YouGov BrandIndex was estimated to have 720 branded searches compared to Latana’s 60, and held a 15.9% Share of Search versus Latana’s 1.3%.
- YouGov BrandIndex was ahead of Latana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms worldwide moved from 0.9% to 1.3%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide moved from 12.9% to 15.9%, and its estimated monthly branded searches held steady at 720.

## How did search popularity change for brand tracking platforms worldwide in August 2026?

- Estimated monthly branded searches for Latana worldwide rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Month by month

| Month | Latana estimated searches | Latana Share of Search | Latana rank | YouGov BrandIndex estimated searches | YouGov BrandIndex Share of Search | YouGov BrandIndex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 0.9% | 5 | 720 | 12.9% | 3 |
| Nov 2025 | 50 | 0.87% | 5 | 720 | 12.5% | 3 |
| Dec 2025 | 30 | 0.66% | 5 | 480 | 10.6% | 3 |
| Jan 2026 | 40 | 0.71% | 5 | 720 | 12.8% | 3 |
| Feb 2026 | 50 | 1% | 5 | 720 | 14.8% | 3 |
| Mar 2026 | 60 | 0.93% | 5 | 1.6K | 24.8% | 2 |
| Apr 2026 | 100 | 2% | 5 | 880 | 17.5% | 3 |
| May 2026 | 80 | 1.8% | 5 | 880 | 19.4% | 3 |
| Jun 2026 | 60 | 1.3% | 5 | 720 | 16% | 3 |
| Jul 2026 | 50 | 1.1% | 5 | 720 | 15.7% | 3 |
| Aug 2026 | 60 | 1.3% | 5 | 720 | 15.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Latana’s and YouGov BrandIndex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Latana**: Measured on the search terms “latana brand tracking” and “latana.com”, summed into one figure.
- **YouGov BrandIndex**: Measured on the search term “yougov brandindex”.

- [Latana profile](/demand/global-en/brands/latana)
- [YouGov BrandIndex profile](/demand/global-en/brands/yougov-brandindex)
- [All brand tracking platforms worldwide](/demand/global-en/categories/brand-tracking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Latana or YouGov BrandIndex?

In August 2026, YouGov BrandIndex had more branded searches than Latana among brand tracking platforms worldwide. YouGov BrandIndex was estimated to have 720 branded searches compared to Latana’s 60, and held a 15.9% Share of Search versus Latana’s 1.3%.

## Cite this page

Brandwave. "Latana vs YouGov BrandIndex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/latana-vs-yougov-brandindex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/latana-vs-yougov-brandindex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.