---
title: "LastPass vs NordPass: Which is searched more?"
description: "Which is more popular in search, LastPass or NordPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lastpass-vs-nordpass"
publisher: "Brandwave"
---

# LastPass vs NordPass: Which is searched more?

Which is more popular in search, LastPass or NordPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LastPass and NordPass
- **Competitive set**: Password managers
- **Market**: Global
- **Month measured**: Aug 2026
- **LastPass Share of Search**: 16.9%
- **NordPass Share of Search**: 3.7%

## Which is more popular in search, LastPass or NordPass?

- In August 2026, LastPass had more branded searches than NordPass among password managers worldwide. LastPass was estimated to have 450K branded searches compared to NordPass’ 97.4K, and held a 16.9% Share of Search versus NordPass’ 3.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: NordPass took it in May 2026, LastPass took it in June 2026.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide moved from 17.7% to 16.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers worldwide moved from 10.7% to 3.7%, and its estimated monthly branded searches moved from 272K to 97.4K.

## How did search popularity change for password managers worldwide in August 2026?

- In August 2026, LastPass gained estimated Share of Search among password managers worldwide, from 11.8% to 16.9%.
- In August 2026, NordPass lost estimated Share of Search among password managers worldwide, from 4.2% to 3.7%.

## Month by month

| Month | LastPass estimated searches | LastPass Share of Search | LastPass rank | NordPass estimated searches | NordPass Share of Search | NordPass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 17.7% | 3 | 272K | 10.7% | 4 |
| Nov 2025 | 450K | 18.2% | 3 | 221K | 9% | 4 |
| Dec 2025 | 450K | 18.2% | 3 | 129K | 5.2% | 5 |
| Jan 2026 | 450K | 16.5% | 3 | 126K | 4.6% | 5 |
| Feb 2026 | 450K | 15.8% | 3 | 357K | 12.6% | 4 |
| Mar 2026 | 450K | 13.9% | 3 | 357K | 11% | 4 |
| Apr 2026 | 450K | 14.7% | 3 | 393K | 12.8% | 4 |
| May 2026 | 450K | 13.8% | 4 | 460K | 14.1% | 3 |
| Jun 2026 | 450K | 13.4% | 3 | 102K | 3% | 5 |
| Jul 2026 | 368K | 11.8% | 3 | 133K | 4.2% | 5 |
| Aug 2026 | 450K | 16.9% | 3 | 97.4K | 3.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LastPass’ and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LastPass**: Measured on the search term “lastpass”.
- **NordPass**: Measured on the search terms “nordpass”, “nordpass app”, “nordpass com”, “nordpass password manager” and “password manager nordpass”, summed into one figure.

- [LastPass profile](/demand/global-en/brands/lastpass)
- [NordPass profile](/demand/global-en/brands/nordpass)
- [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LastPass or NordPass?

In August 2026, LastPass had more branded searches than NordPass among password managers worldwide. LastPass was estimated to have 450K branded searches compared to NordPass’ 97.4K, and held a 16.9% Share of Search versus NordPass’ 3.7%.

## Cite this page

Brandwave. "LastPass vs NordPass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lastpass-vs-nordpass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lastpass-vs-nordpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.