--- title: "Lasko vs Russell Hobbs: Which is searched more?" description: "Is Lasko or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heaters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lasko-vs-russell-hobbs" publisher: "Brandwave" --- # Lasko vs Russell Hobbs: Which is searched more? Is Lasko or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heaters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lasko and Russell Hobbs - **Competitive set**: Heaters - **Market**: Global - **Month measured**: Sep 2026 - **Lasko Share of Search**: 12.4% - **Russell Hobbs Share of Search**: 1.1% ## Is Lasko or Russell Hobbs more popular in search? - In September 2026, Lasko had more branded searches than Russell Hobbs among heaters worldwide. Lasko had about 13,900 branded searches, while Russell Hobbs had 1,230. Lasko made up 12.4% of all heater searches we track, and Russell Hobbs accounted for 1.1%. - Lasko was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lasko’s share of searches among heaters worldwide moved from 20.5% to 12.4%, and its estimated monthly branded searches moved from 57.1K to 13.9K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among heaters worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 3.1K to 1.2K. ## Top heaters in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lasko was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Russell Hobbs did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Dyson | 1 of 3 | 0 of 1 | 1 of 4 | | Dreo | 2 of 3 | 0 of 1 | 2 of 4 | | De'Longhi | 1 of 3 | 0 of 1 | 1 of 4 | | Lasko | 1 of 3 | 1 of 1 | 2 of 4 | | Dimplex | 0 of 3 | 0 of 1 | 0 of 4 | | Vornado | 1 of 3 | 0 of 1 | 1 of 4 | | Honeywell | 0 of 3 | 0 of 1 | 0 of 4 | | Rinnai | 0 of 3 | 0 of 1 | 0 of 4 | | DeWalt | 0 of 3 | 0 of 1 | 0 of 4 | | Russell Hobbs | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about heaters - Asked ChatGPT "Which heater should I go to?": named none of the brands we track - Asked ChatGPT "What are the best heaters?": 1. Dyson, 2. Dreo, 3. De'Longhi, 4. Lasko, 5. Vornado - Asked ChatGPT "What's the best heater for a room?": 1. Dreo - Searched Google, AI Overview "electric heater": 1. Lasko Not named in any answer: Dimplex, Honeywell, Rinnai, DeWalt and Russell Hobbs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for heaters worldwide in September 2026? - In September 2026, Lasko overtook Dimplex to rank 4th among heaters worldwide, with 12.4% of the searches. - In September 2026, Russell Hobbs lost share of searches among heaters worldwide, from 1.6% to 1.1%. ## Month by month | Month | Lasko estimated searches | Lasko Share of Search | Lasko rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.1K | 20.5% | 2 | 3.1K | 1.1% | 10 | | Nov 2025 | 84.2K | 20.2% | 2 | 4.4K | 1% | 10 | | Dec 2025 | 105K | 21.3% | 2 | 4.4K | 0.9% | 10 | | Jan 2026 | 124K | 22.6% | 2 | 6.2K | 1.1% | 10 | | Feb 2026 | 46.2K | 20.5% | 2 | 1.8K | 0.78% | 10 | | Mar 2026 | 17.2K | 14.3% | 3 | 1.7K | 1.4% | 10 | | Apr 2026 | 10.9K | 10.3% | 5 | 1.9K | 1.8% | 10 | | May 2026 | 9.2K | 7.9% | 5 | 2.5K | 2.2% | 9 | | Jun 2026 | 6.6K | 5.6% | 5 | 2K | 1.7% | 9 | | Jul 2026 | 6.4K | 6.2% | 5 | 1.7K | 1.7% | 9 | | Aug 2026 | 6.4K | 8.3% | 5 | 1.3K | 1.6% | 10 | | Sep 2026 | 13.9K | 12.4% | 4 | 1.2K | 1.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Lasko’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lasko**: Measured on the search terms “lasko electric heater”, “lasko fan heater”, “lasko heater”, “lasko oil heater” and “lasko portable heater”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “russell hobbs electric heater”, “russell hobbs fan heater”, “russell hobbs heater”, “russell hobbs oil heater”, “russell hobbs portable heater” and “russell hobbs space heater”, summed into one figure. - [Lasko profile](/demand/global-en/brands/lasko) - [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs) - [All heaters worldwide](/demand/global-en/categories/heaters): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lasko or Russell Hobbs more popular in search? In September 2026, Lasko had more branded searches than Russell Hobbs among heaters worldwide. Lasko had about 13,900 branded searches, while Russell Hobbs had 1,230. Lasko made up 12.4% of all heater searches we track, and Russell Hobbs accounted for 1.1%. ## Cite this page Brandwave. "Lasko vs Russell Hobbs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lasko-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lasko-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.