--- title: "Lashfood vs The Ordinary: Which is searched more?" description: "Is Lashfood or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lashfood-vs-the-ordinary-skincare" publisher: "Brandwave" --- # Lashfood vs The Ordinary: Which is searched more? Is Lashfood or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lashfood and The Ordinary - **Competitive set**: Lash serum brands - **Market**: Global - **Month measured**: Sep 2026 - **Lashfood Share of Search**: 0.11% - **The Ordinary Share of Search**: 9.2% ## Is Lashfood or The Ordinary more popular in search? - In September 2026, The Ordinary had more branded searches than Lashfood among lash serum brands worldwide. The Ordinary had about 33,100 branded searches, while Lashfood had 390. The Ordinary made up 9.2% of all lash serum brand searches we track, and Lashfood accounted for 0.11%. - The Ordinary was ahead of Lashfood in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lashfood’s share of searches among lash serum brands worldwide moved from 0.22% to 0.11%, and its estimated monthly branded searches moved from 880 to 390. - Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches held steady at 33.1K. ## Top lash serum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lashfood did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Ordinary | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RevitaLash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | GrandeLASH | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vegamour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Latisse | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Babe Lash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xlash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RapidLash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neulash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lashfood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lash serum brands - Asked ChatGPT "Which lash serum brand should I buy?": 1. The Ordinary, 2. GrandeLASH, 3. Latisse - Asked ChatGPT "What are the best lash serum brands?": 1. The Ordinary, 2. Vegamour, 3. Olaplex, 4. RevitaLash, 5. Latisse, 6. GrandeLASH - Asked ChatGPT "What's the best lash serum brand for sensitive eyes?": 1. GrandeLASH, 2. The Ordinary, 3. Olaplex - Searched Google, AI Overview "lash serum": 1. The Ordinary, 2. GrandeLASH - Searched Google, AI Overview "eyelash growth serum": 1. RevitaLash, 2. Latisse, 3. Vegamour, 4. GrandeLASH Not named in any answer: Babe Lash, Xlash, RapidLash, Neulash and Lashfood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for lash serum brands worldwide in September 2026? - In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%. - Estimated monthly branded searches for Lashfood worldwide fell 55.7% over 12 measured months, from 880 to 390 in September 2026. ## Month by month | Month | Lashfood estimated searches | Lashfood Share of Search | Lashfood rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.22% | 10 | 33.1K | 8.1% | 5 | | Nov 2025 | 880 | 0.18% | 11 | 33.1K | 6.8% | 6 | | Dec 2025 | 880 | 0.19% | 11 | 33.1K | 7.2% | 5 | | Jan 2026 | 1K | 0.23% | 11 | 33.1K | 7.6% | 5 | | Feb 2026 | 720 | 0.18% | 11 | 27.1K | 6.9% | 5 | | Mar 2026 | 720 | 0.17% | 11 | 27.1K | 6.3% | 6 | | Apr 2026 | 720 | 0.2% | 11 | 27.1K | 7.5% | 5 | | May 2026 | 720 | 0.2% | 11 | 27.1K | 7.4% | 6 | | Jun 2026 | 590 | 0.17% | 11 | 22.2K | 6.6% | 5 | | Jul 2026 | 590 | 0.16% | 11 | 27.1K | 7.4% | 5 | | Aug 2026 | 480 | 0.12% | 11 | 33.1K | 8.6% | 5 | | Sep 2026 | 390 | 0.11% | 11 | 33.1K | 9.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Lashfood’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lashfood**: Measured on the search term “lashfood”. - **The Ordinary**: Measured on the search term “the ordinary lash serum”. - [Lashfood profile](/demand/global-en/brands/lashfood) - [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare) - [All lash serum brands worldwide](/demand/global-en/categories/lash-serum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lashfood or The Ordinary more popular in search? In September 2026, The Ordinary had more branded searches than Lashfood among lash serum brands worldwide. The Ordinary had about 33,100 branded searches, while Lashfood had 390. The Ordinary made up 9.2% of all lash serum brand searches we track, and Lashfood accounted for 0.11%. ## Cite this page Brandwave. "Lashfood vs The Ordinary: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lashfood-vs-the-ordinary-skincare This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lashfood-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.