--- title: "Land O'Lakes vs Vermont Creamery: Which is searched more?" description: "Is Land O'Lakes or Vermont Creamery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/land-o-lakes-vs-vermont-creamery" publisher: "Brandwave" --- # Land O'Lakes vs Vermont Creamery: Which is searched more? Is Land O'Lakes or Vermont Creamery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Land O'Lakes and Vermont Creamery - **Competitive set**: Butter brands - **Market**: Global - **Month measured**: Sep 2026 - **Land O'Lakes Share of Search**: 25.7% - **Vermont Creamery Share of Search**: 0.81% ## Is Land O'Lakes or Vermont Creamery more popular in search? - In September 2026, Land O'Lakes had more branded searches than Vermont Creamery among butter brands worldwide. Land O'Lakes had about 60,500 branded searches, while Vermont Creamery had 1,900. Land O'Lakes made up 25.7% of all butter brand searches we track, and Vermont Creamery accounted for 0.81%. - Land O'Lakes was ahead of Vermont Creamery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Land O'Lakes’ share of searches among butter brands worldwide moved from 26.1% to 25.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Vermont Creamery’s share of searches among butter brands worldwide moved from 1.3% to 0.81%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top butter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Land O'Lakes was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vermont Creamery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Land O'Lakes was listed before Vermont Creamery in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kerrygold | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Land O'Lakes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Plugrá | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vermont Creamery | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tillamook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lurpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anchor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Country Crock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mainland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about butter brands - Asked ChatGPT "Which butter brand should I buy?": 1. Kerrygold, 2. Land O'Lakes, 3. Tillamook - Asked ChatGPT "What are the best butter brands?": 1. Kerrygold, 2. Plugrá, 3. Vermont Creamery, 4. Land O'Lakes, 5. Tillamook - Asked ChatGPT "What's the best butter brand for everyday cooking?": 1. Land O'Lakes, 2. Kerrygold, 3. Plugrá - Searched Google, AI Overview "butter brands": 1. Kerrygold, 2. Land O'Lakes, 3. Plugrá, 4. Vermont Creamery, 5. Tillamook - Searched Google, AI Overview "good butter for baking": 1. Kerrygold Not named in any answer: Lurpak, Anchor, Country Crock and Mainland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for butter brands worldwide in September 2026? - In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches. - In September 2026, Land O'Lakes lost share of searches among butter brands worldwide, from 31.2% to 25.7%. - Vermont Creamery’s share of searches among butter brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.81% in September 2026. ## Month by month | Month | Land O'Lakes estimated searches | Land O'Lakes Share of Search | Land O'Lakes rank | Vermont Creamery estimated searches | Vermont Creamery Share of Search | Vermont Creamery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 26.1% | 2 | 2.9K | 1.3% | 7 | | Nov 2025 | 60.5K | 25.7% | 2 | 2.9K | 1.2% | 7 | | Dec 2025 | 60.5K | 27.8% | 1 | 2.9K | 1.3% | 7 | | Jan 2026 | 60.5K | 31.4% | 1 | 2.9K | 1.5% | 7 | | Feb 2026 | 49.5K | 27.9% | 1 | 2.9K | 1.6% | 7 | | Mar 2026 | 60.5K | 30.6% | 1 | 2.4K | 1.2% | 7 | | Apr 2026 | 60.5K | 31.6% | 1 | 2.9K | 1.5% | 7 | | May 2026 | 60.5K | 30.9% | 1 | 2.9K | 1.5% | 7 | | Jun 2026 | 60.5K | 34.5% | 1 | 2.4K | 1.4% | 7 | | Jul 2026 | 60.5K | 32.5% | 1 | 2.4K | 1.3% | 7 | | Aug 2026 | 60.5K | 31.2% | 1 | 2.4K | 1.2% | 7 | | Sep 2026 | 60.5K | 25.7% | 2 | 1.9K | 0.81% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Land O'Lakes’ and Vermont Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Land O'Lakes**: Measured on the search term “land o'lakes”. - **Vermont Creamery**: Measured on the search term “vermont creamery”. - [Land O'Lakes profile](/demand/global-en/brands/land-o-lakes) - [Vermont Creamery profile](/demand/global-en/brands/vermont-creamery) - [All butter brands worldwide](/demand/global-en/categories/butter-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Land O'Lakes or Vermont Creamery more popular in search? In September 2026, Land O'Lakes had more branded searches than Vermont Creamery among butter brands worldwide. Land O'Lakes had about 60,500 branded searches, while Vermont Creamery had 1,900. Land O'Lakes made up 25.7% of all butter brand searches we track, and Vermont Creamery accounted for 0.81%. ## Cite this page Brandwave. "Land O'Lakes vs Vermont Creamery: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/land-o-lakes-vs-vermont-creamery This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/land-o-lakes-vs-vermont-creamery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.