---
title: "Lamy vs Zebra: Which is more popular by branded search?"
description: "Which is more popular in search, Lamy or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lamy-vs-zebra"
publisher: "Brandwave"
---

# Lamy vs Zebra: Which is more popular by branded search?

Which is more popular in search, Lamy or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lamy and Zebra
- **Competitive set**: Pens
- **Market**: Global
- **Month measured**: Aug 2026
- **Lamy Share of Search**: 15.3%
- **Zebra Share of Search**: 0.15%

## Which is more popular in search, Lamy or Zebra?

- In August 2026, Lamy had more branded searches than Zebra among pens worldwide. Lamy was estimated to have 60.5K branded searches compared to Zebra’s 590, and held a 15.3% Share of Search versus Zebra’s 0.15%.
- Lamy was ahead of Zebra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lamy’s estimated Share of Search among pens worldwide moved from 14.8% to 15.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among pens worldwide moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 320 to 590.

## How did search popularity change for pens worldwide in August 2026?

- Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.
- Estimated monthly branded searches for Lamy worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

## Month by month

| Month | Lamy estimated searches | Lamy Share of Search | Lamy rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 14.8% | 3 | 320 | 0.1% | 5 |
| Nov 2025 | 49.5K | 14.3% | 3 | 320 | 0.09% | 5 |
| Dec 2025 | 60.5K | 16.4% | 3 | 320 | 0.09% | 5 |
| Jan 2026 | 49.5K | 14.8% | 3 | 390 | 0.12% | 5 |
| Feb 2026 | 49.5K | 14.7% | 3 | 320 | 0.09% | 5 |
| Mar 2026 | 49.5K | 14.7% | 3 | 320 | 0.09% | 6 |
| Apr 2026 | 40.5K | 12.4% | 3 | 260 | 0.08% | 6 |
| May 2026 | 40.5K | 12.5% | 3 | 320 | 0.1% | 5 |
| Jun 2026 | 40.5K | 12.6% | 3 | 260 | 0.08% | 5 |
| Jul 2026 | 60.5K | 15.3% | 2 | 320 | 0.08% | 5 |
| Aug 2026 | 60.5K | 15.3% | 2 | 590 | 0.15% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lamy’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lamy**: Measured on the search term “lamy pen”.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [Lamy profile](/demand/global-en/brands/lamy)
- [Zebra profile](/demand/global-en/brands/zebra)
- [All pens worldwide](/demand/global-en/categories/pens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lamy or Zebra?

In August 2026, Lamy had more branded searches than Zebra among pens worldwide. Lamy was estimated to have 60.5K branded searches compared to Zebra’s 590, and held a 15.3% Share of Search versus Zebra’s 0.15%.

## Cite this page

Brandwave. "Lamy vs Zebra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lamy-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lamy-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.