---
title: "Lamaze vs VTech: Which is more popular by branded search?"
description: "Which is more popular in search, Lamaze or VTech? Compare estimated monthly branded-search demand and Share of Search inside the Baby toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lamaze-vs-vtech"
publisher: "Brandwave"
---

# Lamaze vs VTech: Which is more popular by branded search?

Which is more popular in search, Lamaze or VTech? Compare estimated monthly branded-search demand and Share of Search inside the Baby toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lamaze and VTech
- **Competitive set**: Baby toys
- **Market**: Global
- **Month measured**: Aug 2026
- **Lamaze Share of Search**: 1.1%
- **VTech Share of Search**: 32.3%

## Which is more popular in search, Lamaze or VTech?

- In August 2026, VTech had more branded searches than Lamaze among baby toys worldwide. VTech was estimated to have 165K branded searches compared to Lamaze’s 5.4K, and held a 32.3% Share of Search versus Lamaze’s 1.1%.
- VTech was ahead of Lamaze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lamaze’s estimated Share of Search among baby toys worldwide moved from 0.85% to 1.1%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby toys worldwide moved from 38.7% to 32.3%, and its estimated monthly branded searches moved from 246K to 165K.

## How did search popularity change for baby toys worldwide in August 2026?

- In August 2026, VTech lost estimated Share of Search among baby toys worldwide, from 33.1% to 32.3%.

## Month by month

| Month | Lamaze estimated searches | Lamaze Share of Search | Lamaze rank | VTech estimated searches | VTech Share of Search | VTech rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.85% | 6 | 246K | 38.7% | 2 |
| Nov 2025 | 6.6K | 0.77% | 6 | 301K | 35.2% | 2 |
| Dec 2025 | 5.4K | 0.64% | 6 | 301K | 35.5% | 2 |
| Jan 2026 | 4.4K | 0.73% | 6 | 201K | 33.1% | 2 |
| Feb 2026 | 4.4K | 0.97% | 6 | 165K | 36.5% | 2 |
| Mar 2026 | 4.4K | 0.88% | 6 | 165K | 33.1% | 2 |
| Apr 2026 | 4.4K | 0.88% | 6 | 165K | 33.2% | 2 |
| May 2026 | 4.4K | 0.89% | 6 | 165K | 33.5% | 2 |
| Jun 2026 | 4.4K | 1.1% | 6 | 135K | 32.3% | 2 |
| Jul 2026 | 4.4K | 0.88% | 6 | 165K | 33.1% | 2 |
| Aug 2026 | 5.4K | 1.1% | 6 | 165K | 32.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lamaze’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lamaze**: Measured on the search term “lamaze toys”.
- **VTech**: Measured on the search term “vtech”.

- [Lamaze profile](/demand/global-en/brands/lamaze)
- [VTech profile](/demand/global-en/brands/vtech)
- [All baby toys worldwide](/demand/global-en/categories/baby-toys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lamaze or VTech?

In August 2026, VTech had more branded searches than Lamaze among baby toys worldwide. VTech was estimated to have 165K branded searches compared to Lamaze’s 5.4K, and held a 32.3% Share of Search versus Lamaze’s 1.1%.

## Cite this page

Brandwave. "Lamaze vs VTech: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lamaze-vs-vtech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lamaze-vs-vtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.