---
title: "Lakeland vs Silentnight: Which is searched more?"
description: "Which is more popular in search, Lakeland or Silentnight? Compare estimated monthly branded-search demand and Share of Search inside the Heated throw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lakeland-vs-silentnight"
publisher: "Brandwave"
---

# Lakeland vs Silentnight: Which is searched more?

Which is more popular in search, Lakeland or Silentnight? Compare estimated monthly branded-search demand and Share of Search inside the Heated throw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lakeland and Silentnight
- **Competitive set**: Heated throw brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lakeland Share of Search**: 11.8%
- **Silentnight Share of Search**: 41.9%

## Which is more popular in search, Lakeland or Silentnight?

- In September 2026, Silentnight had more branded searches than Lakeland among heated throw brands worldwide. Silentnight was estimated to have 74K branded searches compared to Lakeland’s 20.8K, and held a 41.9% Share of Search versus Lakeland’s 11.8%.
- Silentnight was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide moved from 14% to 11.8%, and its estimated monthly branded searches moved from 39.9K to 20.8K.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide moved from 47.3% to 41.9%, and its estimated monthly branded searches moved from 135K to 74K.

## How did search popularity change for heated throw brands worldwide in September 2026?

- In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.4% to 11.8%.
- In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%.

## Month by month

| Month | Lakeland estimated searches | Lakeland Share of Search | Lakeland rank | Silentnight estimated searches | Silentnight Share of Search | Silentnight rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 39.9K | 14% | 3 | 135K | 47.3% | 1 |
| Nov 2025 | 49.3K | 8.8% | 3 | 368K | 65.7% | 1 |
| Dec 2025 | 32.1K | 2.8% | 3 | 1M | 85.7% | 1 |
| Jan 2026 | 29.9K | 9.1% | 3 | 165K | 50.3% | 1 |
| Feb 2026 | 18.2K | 8.7% | 3 | 90.5K | 43.2% | 2 |
| Mar 2026 | 11.7K | 6.4% | 3 | 90.5K | 49.3% | 1 |
| Apr 2026 | 10.3K | 6.3% | 3 | 74K | 45.3% | 2 |
| May 2026 | 8.5K | 4.8% | 3 | 90.5K | 51.2% | 1 |
| Jun 2026 | 8.2K | 5.7% | 3 | 60.5K | 41.8% | 2 |
| Jul 2026 | 7.6K | 4.8% | 3 | 74K | 47% | 2 |
| Aug 2026 | 12.1K | 7.4% | 3 | 74K | 45.3% | 2 |
| Sep 2026 | 20.8K | 11.8% | 3 | 74K | 41.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lakeland’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lakeland**: Measured on the search terms “lakeland clothes airer”, “lakeland heated airer”, “lakeland heated throw” and “lakeland uk”, summed into one figure.
- **Silentnight**: Measured on the search term “silentnight”.

- [Lakeland profile](/demand/global-en/brands/lakeland)
- [Silentnight profile](/demand/global-en/brands/silentnight)
- [All heated throw brands worldwide](/demand/global-en/categories/heated-throw-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lakeland or Silentnight?

In September 2026, Silentnight had more branded searches than Lakeland among heated throw brands worldwide. Silentnight was estimated to have 74K branded searches compared to Lakeland’s 20.8K, and held a 41.9% Share of Search versus Lakeland’s 11.8%.

## Cite this page

Brandwave. "Lakeland vs Silentnight: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lakeland-vs-silentnight

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lakeland-vs-silentnight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.