--- title: "Lakeland vs Robert Dyas: Which is searched more?" description: "Which is more popular in search, Lakeland or Robert Dyas? Compare estimated monthly branded-search demand and Share of Search inside the Heated airer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lakeland-vs-robert-dyas" publisher: "Brandwave" --- # Lakeland vs Robert Dyas: Which is searched more? Which is more popular in search, Lakeland or Robert Dyas? Compare estimated monthly branded-search demand and Share of Search inside the Heated airer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lakeland and Robert Dyas - **Competitive set**: Heated airer brands - **Market**: Global - **Month measured**: Sep 2026 - **Lakeland Share of Search**: 4.7% - **Robert Dyas Share of Search**: 36% ## Which is more popular in search, Lakeland or Robert Dyas? - In September 2026, Robert Dyas had more branded searches than Lakeland among heated airer brands worldwide. Robert Dyas was estimated to have 165K branded searches compared to Lakeland’s 21.5K, and held a 36% Share of Search versus Lakeland’s 4.7%. - Robert Dyas was ahead of Lakeland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide moved from 7.7% to 4.7%, and its estimated monthly branded searches moved from 41.5K to 21.5K. - Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide moved from 37.4% to 36%, and its estimated monthly branded searches moved from 201K to 165K. ## How did search popularity change for heated airer brands worldwide in September 2026? - In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search. - In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%. - In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 46.6% to 36%. ## Month by month | Month | Lakeland estimated searches | Lakeland Share of Search | Lakeland rank | Robert Dyas estimated searches | Robert Dyas Share of Search | Robert Dyas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.5K | 7.7% | 4 | 201K | 37.4% | 2 | | Nov 2025 | 50.6K | 7.9% | 4 | 246K | 38.6% | 2 | | Dec 2025 | 33.1K | 5.2% | 4 | 301K | 47.3% | 1 | | Jan 2026 | 30.9K | 6.2% | 4 | 201K | 40% | 2 | | Feb 2026 | 18.9K | 4.4% | 4 | 165K | 38.2% | 2 | | Mar 2026 | 12.6K | 2.6% | 4 | 201K | 42.3% | 2 | | Apr 2026 | 11.1K | 2.4% | 4 | 201K | 42.5% | 2 | | May 2026 | 9.3K | 1.6% | 4 | 246K | 42.9% | 2 | | Jun 2026 | 8.8K | 1.6% | 4 | 246K | 45.6% | 1 | | Jul 2026 | 8.1K | 1.6% | 4 | 246K | 47.8% | 1 | | Aug 2026 | 12.8K | 2.4% | 4 | 246K | 46.6% | 1 | | Sep 2026 | 21.5K | 4.7% | 4 | 165K | 36% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lakeland’s and Robert Dyas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lakeland**: Measured on the search terms “lakeland clothes”, “lakeland clothes airer”, “lakeland heated airer”, “lakeland heated throw” and “lakeland uk”, summed into one figure. - **Robert Dyas**: Measured on the search term “robert dyas”. - [Lakeland profile](/demand/global-en/brands/lakeland) - [Robert Dyas profile](/demand/global-en/brands/robert-dyas) - [All heated airer brands worldwide](/demand/global-en/categories/heated-airer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lakeland or Robert Dyas? In September 2026, Robert Dyas had more branded searches than Lakeland among heated airer brands worldwide. Robert Dyas was estimated to have 165K branded searches compared to Lakeland’s 21.5K, and held a 36% Share of Search versus Lakeland’s 4.7%. ## Cite this page Brandwave. "Lakeland vs Robert Dyas: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lakeland-vs-robert-dyas This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lakeland-vs-robert-dyas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.