--- title: "Lake Pajamas vs Peter Alexander: Which is searched more?" description: "Is Lake Pajamas or Peter Alexander more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lake-pajamas-vs-peter-alexander" publisher: "Brandwave" --- # Lake Pajamas vs Peter Alexander: Which is searched more? Is Lake Pajamas or Peter Alexander more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lake Pajamas and Peter Alexander - **Competitive set**: Sleepwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Lake Pajamas Share of Search**: 16.9% - **Peter Alexander Share of Search**: 12.6% ## Is Lake Pajamas or Peter Alexander more popular in search? - In September 2026, Lake Pajamas had more branded searches than Peter Alexander among sleepwear brands worldwide. Lake Pajamas had about 74,000 branded searches, while Peter Alexander had 55,300. Lake Pajamas made up 16.9% of all sleepwear brand searches we track, and Peter Alexander accounted for 12.6%. - The lead changed hands 5 times in the 12 months ending September 2026: Lake Pajamas took it in November 2025, Peter Alexander took it in March 2026, Lake Pajamas took it in April 2026, Peter Alexander took it in May 2026, Lake Pajamas took it in July 2026. - Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide moved from 16.2% to 16.9%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands worldwide moved from 18.1% to 12.6%, and its estimated monthly branded searches moved from 82.7K to 55.3K. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lake Pajamas appeared in all five answers. Peter Alexander did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lake Pajamas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eberjey | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | SKIMS | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Printfresh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Petite Plume | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lunya | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Peter Alexander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Derek Rose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papinelle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PJ Salvage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BedHead Pajamas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Desmond & Dempsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "Which pajama brand should I buy?": 1. Eberjey, 2. Lake Pajamas - Asked ChatGPT "What are the best pajama brands?": 1. Lake Pajamas, 2. Eberjey, 3. Petite Plume, 4. Lunya, 5. Printfresh, 6. Cozy Earth, 7. Quince - Asked ChatGPT "What's the best pajama brand for hot sleepers?": 1. Cozy Earth, 2. Quince, 3. Eberjey, 4. Lake Pajamas - Searched Google, AI Overview "pajamas": 1. SKIMS, 2. Lake Pajamas, 3. Eberjey - Searched Google, AI Overview "pajama sets": 1. Lake Pajamas, 2. Printfresh Not named in any answer: Peter Alexander, Derek Rose, Papinelle, PJ Salvage, BedHead Pajamas and Desmond & Dempsey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for sleepwear brands worldwide in September 2026? - In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%. ## Month by month | Month | Lake Pajamas estimated searches | Lake Pajamas Share of Search | Lake Pajamas rank | Peter Alexander estimated searches | Peter Alexander Share of Search | Peter Alexander rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 16.2% | 2 | 82.7K | 18.1% | 1 | | Nov 2025 | 201K | 19.3% | 1 | 151K | 14.4% | 3 | | Dec 2025 | 165K | 16.7% | 1 | 160K | 16.2% | 3 | | Jan 2026 | 110K | 20% | 1 | 78.6K | 14.3% | 2 | | Feb 2026 | 90.5K | 21% | 1 | 52.6K | 12.2% | 3 | | Mar 2026 | 74K | 16.8% | 2 | 92.1K | 20.9% | 1 | | Apr 2026 | 74K | 18.4% | 1 | 67.6K | 16.8% | 2 | | May 2026 | 74K | 16.8% | 2 | 82.7K | 18.8% | 1 | | Jun 2026 | 74K | 18.9% | 2 | 82.7K | 21.1% | 1 | | Jul 2026 | 135K | 27.8% | 1 | 55.3K | 11.4% | 3 | | Aug 2026 | 74K | 17.2% | 1 | 64.3K | 14.9% | 2 | | Sep 2026 | 74K | 16.9% | 1 | 55.3K | 12.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lake Pajamas’ and Peter Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lake Pajamas**: Measured on the search term “lake pajamas”. - **Peter Alexander**: Measured on the search terms “peter alexander pjs” and “peter alexander pyjamas”, summed into one figure. - [Lake Pajamas profile](/demand/global-en/brands/lake-pajamas) - [Peter Alexander profile](/demand/global-en/brands/peter-alexander) - [All sleepwear brands worldwide](/demand/global-en/categories/sleepwear-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lake Pajamas or Peter Alexander more popular in search? In September 2026, Lake Pajamas had more branded searches than Peter Alexander among sleepwear brands worldwide. Lake Pajamas had about 74,000 branded searches, while Peter Alexander had 55,300. Lake Pajamas made up 16.9% of all sleepwear brand searches we track, and Peter Alexander accounted for 12.6%. ## Cite this page Brandwave. "Lake Pajamas vs Peter Alexander: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lake-pajamas-vs-peter-alexander This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lake-pajamas-vs-peter-alexander. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.