---
title: "Laird Superfood vs MUD\WTR: Which is more popular by branded search?"
description: "Which is more popular in search, Laird Superfood or MUD\WTR? Compare estimated monthly branded-search demand and Share of Search inside the Mushroom coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/laird-superfood-vs-mud-wtr"
publisher: "Brandwave"
---

# Laird Superfood vs MUD\WTR: Which is more popular by branded search?

Which is more popular in search, Laird Superfood or MUD\WTR? Compare estimated monthly branded-search demand and Share of Search inside the Mushroom coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Laird Superfood and MUD\WTR
- **Competitive set**: Mushroom coffee brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Laird Superfood Share of Search**: 4.9%
- **MUD\WTR Share of Search**: 11.1%

## Which is more popular in search, Laird Superfood or MUD\WTR?

- In August 2026, MUD\WTR had more branded searches than Laird Superfood among mushroom coffee brands worldwide. MUD\WTR was estimated to have 49.5K branded searches compared to Laird Superfood’s 22K, and held an 11.1% Share of Search versus Laird Superfood’s 4.9%.
- MUD\WTR was ahead of Laird Superfood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Laird Superfood’s estimated Share of Search among mushroom coffee brands worldwide held steady at 4.9%, and its estimated monthly branded searches moved from 20.2K to 22K.
- Across the 11 months ending August 2026, MUD\WTR’s estimated Share of Search among mushroom coffee brands worldwide moved from 17.9% to 11.1%, and its estimated monthly branded searches moved from 74K to 49.5K.

## How did search popularity change for mushroom coffee brands worldwide in August 2026?

- In August 2026, Laird Superfood gained estimated Share of Search among mushroom coffee brands worldwide, from 4% to 4.9%.
- Estimated monthly branded searches for MUD\WTR worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

## Month by month

| Month | Laird Superfood estimated searches | Laird Superfood Share of Search | Laird Superfood rank | MUD\WTR estimated searches | MUD\WTR Share of Search | MUD\WTR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.2K | 4.9% | 5 | 74K | 17.9% | 2 |
| Nov 2025 | 22.9K | 4.9% | 5 | 74K | 15.8% | 2 |
| Dec 2025 | 20.2K | 3.8% | 5 | 74K | 13.7% | 2 |
| Jan 2026 | 29.6K | 4.6% | 5 | 74K | 11.5% | 2 |
| Feb 2026 | 24.2K | 3.2% | 5 | 90.5K | 12% | 2 |
| Mar 2026 | 22K | 3.5% | 5 | 74K | 11.6% | 2 |
| Apr 2026 | 22K | 4.8% | 5 | 60.5K | 13.3% | 2 |
| May 2026 | 24.2K | 4.5% | 5 | 74K | 13.7% | 2 |
| Jun 2026 | 20.2K | 4.2% | 5 | 60.5K | 12.7% | 2 |
| Jul 2026 | 18K | 4% | 5 | 49.5K | 11% | 2 |
| Aug 2026 | 22K | 4.9% | 5 | 49.5K | 11.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Laird Superfood’s and MUD\WTR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Laird Superfood**: Measured on the search terms “laird superfood” and “laird superfood creamer”, summed into one figure.
- **MUD\WTR**: Measured on the search terms “mud wtr” and “mud/wtr”, summed into one figure.

- [Laird Superfood profile](/demand/global-en/brands/laird-superfood)
- [MUD\WTR profile](/demand/global-en/brands/mud-wtr)
- [All mushroom coffee brands worldwide](/demand/global-en/categories/mushroom-coffee-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Laird Superfood or MUD\WTR?

In August 2026, MUD\WTR had more branded searches than Laird Superfood among mushroom coffee brands worldwide. MUD\WTR was estimated to have 49.5K branded searches compared to Laird Superfood’s 22K, and held an 11.1% Share of Search versus Laird Superfood’s 4.9%.

## Cite this page

Brandwave. "Laird Superfood vs MUD\WTR: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/laird-superfood-vs-mud-wtr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/laird-superfood-vs-mud-wtr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.