--- title: "Lacoste vs Peter Millar: Which is searched more?" description: "Is Lacoste or Peter Millar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Polo shirt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lacoste-vs-peter-millar" publisher: "Brandwave" --- # Lacoste vs Peter Millar: Which is searched more? Is Lacoste or Peter Millar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Polo shirt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lacoste and Peter Millar - **Competitive set**: Polo shirt brands - **Market**: Global - **Month measured**: Sep 2026 - **Lacoste Share of Search**: 15.4% - **Peter Millar Share of Search**: 15.4% ## Is Lacoste or Peter Millar more popular in search? - In September 2026, Lacoste and Peter Millar were level in searches among polo shirt brands worldwide, with an estimated 60.5K branded searches each, at 15.4% of the total each. - Lacoste was ahead of Peter Millar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lacoste’s share of searches among polo shirt brands worldwide moved from 15.8% to 15.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide moved from 2.6% to 15.4%, and its estimated monthly branded searches moved from 8.1K to 60.5K. ## Top polo shirt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lacoste was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peter Millar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lacoste was listed before Peter Millar in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ralph Lauren | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lacoste | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Peter Millar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | J.Crew | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Uniqlo | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunspel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brooks Brothers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Fred Perry | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hugo Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tommy Hilfiger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Psycho Bunny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Original Penguin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about polo shirt brands - Asked ChatGPT "Which polo shirt brand should I buy?": 1. Lacoste, 2. Ralph Lauren, 3. Uniqlo, 4. J.Crew - Asked ChatGPT "What are the best polo shirt brands?": 1. Lacoste, 2. Ralph Lauren, 3. J.Crew, 4. Sunspel, 5. Brooks Brothers, 6. Fred Perry, 7. Uniqlo - Asked ChatGPT "What's the best polo shirt brand for men?": 1. Ralph Lauren, 2. Lacoste, 3. Peter Millar, 4. J.Crew, 5. Uniqlo - Searched Google, AI Overview "polo shirts": named none of the brands we track - Searched Google, AI Overview "mens polo shirts": 1. Peter Millar, 2. Ralph Lauren Not named in any answer: Hugo Boss, Tommy Hilfiger, Psycho Bunny and Original Penguin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for polo shirt brands worldwide in September 2026? - In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%. - Estimated monthly branded searches for Lacoste worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. ## Month by month | Month | Lacoste estimated searches | Lacoste Share of Search | Lacoste rank | Peter Millar estimated searches | Peter Millar Share of Search | Peter Millar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 15.8% | 3 | 8.1K | 2.6% | 7 | | Nov 2025 | 60.5K | 16.9% | 3 | 8.1K | 2.3% | 7 | | Dec 2025 | 60.5K | 14.6% | 3 | 9.9K | 2.4% | 8 | | Jan 2026 | 49.5K | 17.5% | 3 | 6.6K | 2.3% | 9 | | Feb 2026 | 49.5K | 15.4% | 3 | 6.6K | 2.1% | 8 | | Mar 2026 | 60.5K | 14.8% | 3 | 9.9K | 2.4% | 6 | | Apr 2026 | 74K | 14.9% | 3 | 27.1K | 5.5% | 5 | | May 2026 | 90.5K | 15% | 3 | 33.1K | 5.5% | 4 | | Jun 2026 | 90.5K | 15.1% | 3 | 40.5K | 6.8% | 4 | | Jul 2026 | 90.5K | 16.6% | 3 | 33.1K | 6.1% | 4 | | Aug 2026 | 74K | 15.4% | 3 | 60.5K | 12.6% | 4 | | Sep 2026 | 60.5K | 15.4% | 3 | 60.5K | 15.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lacoste’s and Peter Millar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lacoste**: Measured on the search term “lacoste polo”. - **Peter Millar**: Measured on the search term “peter millar polo”. - [Lacoste profile](/demand/global-en/brands/lacoste) - [Peter Millar profile](/demand/global-en/brands/peter-millar) - [All polo shirt brands worldwide](/demand/global-en/categories/polo-shirt-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lacoste or Peter Millar more popular in search? In September 2026, Lacoste and Peter Millar were level in searches among polo shirt brands worldwide, with an estimated 60.5K branded searches each, at 15.4% of the total each. ## Cite this page Brandwave. "Lacoste vs Peter Millar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lacoste-vs-peter-millar This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lacoste-vs-peter-millar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.