---
title: "La Sportiva vs Merrell: Which is searched more?"
description: "Which is more popular in search, La Sportiva or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/la-sportiva-vs-merrell"
publisher: "Brandwave"
---

# La Sportiva vs Merrell: Which is searched more?

Which is more popular in search, La Sportiva or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: La Sportiva and Merrell
- **Competitive set**: Hiking boots
- **Market**: Global
- **Month measured**: Aug 2026
- **La Sportiva Share of Search**: 29.7%
- **Merrell Share of Search**: 55.6%

## Which is more popular in search, La Sportiva or Merrell?

- In August 2026, Merrell had more branded searches than La Sportiva among hiking boots worldwide. Merrell was estimated to have 691K branded searches compared to La Sportiva’s 369K, and held a 55.6% Share of Search versus La Sportiva’s 29.7%.
- Merrell was ahead of La Sportiva in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among hiking boots worldwide moved from 27.6% to 29.7%, and its estimated monthly branded searches moved from 302K to 369K.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide moved from 60.6% to 55.6%, and its estimated monthly branded searches moved from 662K to 691K.

## How did search popularity change for hiking boots worldwide in August 2026?

- In August 2026, La Sportiva gained estimated Share of Search among hiking boots worldwide, from 25.7% to 29.7%.
- In August 2026, Merrell lost estimated Share of Search among hiking boots worldwide, from 58.9% to 55.6%.

## Month by month

| Month | La Sportiva estimated searches | La Sportiva Share of Search | La Sportiva rank | Merrell estimated searches | Merrell Share of Search | Merrell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 302K | 27.6% | 2 | 662K | 60.6% | 1 |
| Nov 2025 | 302K | 25% | 2 | 775K | 64.2% | 1 |
| Dec 2025 | 302K | 27.7% | 2 | 658K | 60.5% | 1 |
| Jan 2026 | 369K | 30.7% | 2 | 679K | 56.6% | 1 |
| Feb 2026 | 302K | 30.4% | 2 | 568K | 57.2% | 1 |
| Mar 2026 | 302K | 26.2% | 2 | 707K | 61.3% | 1 |
| Apr 2026 | 302K | 26.5% | 2 | 694K | 61% | 1 |
| May 2026 | 302K | 25.4% | 2 | 724K | 61% | 1 |
| Jun 2026 | 302K | 23.8% | 2 | 793K | 62.5% | 1 |
| Jul 2026 | 302K | 25.7% | 2 | 691K | 58.9% | 1 |
| Aug 2026 | 369K | 29.7% | 2 | 691K | 55.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using La Sportiva’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **La Sportiva**: Measured on the search terms “la sportiva” and “la sportiva nz”, summed into one figure.
- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell com”, “merrell hiking boots” and “merrell moab”, summed into one figure.

- [La Sportiva profile](/demand/global-en/brands/la-sportiva)
- [Merrell profile](/demand/global-en/brands/merrell)
- [All hiking boots worldwide](/demand/global-en/categories/hiking-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, La Sportiva or Merrell?

In August 2026, Merrell had more branded searches than La Sportiva among hiking boots worldwide. Merrell was estimated to have 691K branded searches compared to La Sportiva’s 369K, and held a 55.6% Share of Search versus La Sportiva’s 29.7%.

## Cite this page

Brandwave. "La Sportiva vs Merrell: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/la-sportiva-vs-merrell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/la-sportiva-vs-merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.