--- title: "La Roche-Posay vs Vaseline: Which is searched more?" description: "Is La Roche-Posay or Vaseline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/la-roche-posay-vs-vaseline" publisher: "Brandwave" --- # La Roche-Posay vs Vaseline: Which is searched more? Is La Roche-Posay or Vaseline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Vaseline - **Competitive set**: Body care brands - **Market**: Global - **Month measured**: Sep 2026 - **La Roche-Posay Share of Search**: 25.7% - **Vaseline Share of Search**: 21.4% ## Is La Roche-Posay or Vaseline more popular in search? - In September 2026, La Roche-Posay had more branded searches than Vaseline among body care brands worldwide. La Roche-Posay had about 1.8 million branded searches, while Vaseline had 1.5 million. La Roche-Posay made up 25.7% of all body care brand searches we track, and Vaseline accounted for 21.4%. - La Roche-Posay was ahead of Vaseline in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among body care brands worldwide moved from 22.8% to 25.7%, and its estimated monthly branded searches held steady at 1.8M. - Across the 12 months ending September 2026, Vaseline’s share of searches among body care brands worldwide moved from 17% to 21.4%, and its estimated monthly branded searches moved from 1.4M to 1.5M. ## Top body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vaseline did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Naturium | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sol de Janeiro | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | CeraVe | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vaseline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body care brands - Asked ChatGPT "Which body care brand should I buy?": 1. Sol de Janeiro, 2. Naturium, 3. La Roche-Posay - Asked ChatGPT "What are the best body care brands?": 1. Naturium, 2. La Roche-Posay, 3. Sol de Janeiro, 4. CeraVe - Asked ChatGPT "What's the best body care brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body care brands": 1. Naturium, 2. Sol de Janeiro - Searched Google, AI Overview "best body care": 1. Naturium Not named in any answer: Vaseline, Bio-Oil, Trilogy and Palmer's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body care brands worldwide in September 2026? - In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches. - In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%. ## Month by month | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 22.8% | 2 | 1.4M | 17% | 4 | | Nov 2025 | 2.2M | 21.3% | 2 | 1.9M | 18.2% | 3 | | Dec 2025 | 2.2M | 20.2% | 2 | 1.7M | 15.7% | 4 | | Jan 2026 | 2.2M | 25.6% | 1 | 1.6M | 18.6% | 4 | | Feb 2026 | 2.2M | 28.1% | 1 | 1.3M | 16.5% | 4 | | Mar 2026 | 2.7M | 30.9% | 1 | 1.3M | 14.7% | 4 | | Apr 2026 | 2.7M | 32.1% | 1 | 1.3M | 15.3% | 4 | | May 2026 | 2.7M | 32.9% | 1 | 1.1M | 13.1% | 4 | | Jun 2026 | 2.2M | 28.7% | 1 | 1.1M | 14% | 4 | | Jul 2026 | 2.2M | 28.5% | 1 | 1.1M | 13.8% | 4 | | Aug 2026 | 2.2M | 28.2% | 1 | 1.3M | 16.4% | 4 | | Sep 2026 | 1.8M | 25.7% | 1 | 1.5M | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using La Roche-Posay’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search term “la roche posay”. - **Vaseline**: Measured on the search terms “vaseline”, “vaseline body lotion”, “vaseline lotions” and “vaseline rosy lips”, summed into one figure. - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [Vaseline profile](/demand/global-en/brands/vaseline) - [All body care brands worldwide](/demand/global-en/categories/body-care-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Roche-Posay or Vaseline more popular in search? In September 2026, La Roche-Posay had more branded searches than Vaseline among body care brands worldwide. La Roche-Posay had about 1.8 million branded searches, while Vaseline had 1.5 million. La Roche-Posay made up 25.7% of all body care brand searches we track, and Vaseline accounted for 21.4%. ## Cite this page Brandwave. "La Roche-Posay vs Vaseline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/la-roche-posay-vs-vaseline This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/la-roche-posay-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.