--- title: "La Roche-Posay vs Manscaped: Which is searched more?" description: "Is La Roche-Posay or Manscaped more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/la-roche-posay-vs-manscaped" publisher: "Brandwave" --- # La Roche-Posay vs Manscaped: Which is searched more? Is La Roche-Posay or Manscaped more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Manscaped - **Competitive set**: Men's grooming brands - **Market**: Global - **Month measured**: Sep 2026 - **La Roche-Posay Share of Search**: 0.03% - **Manscaped Share of Search**: 12.1% ## Is La Roche-Posay or Manscaped more popular in search? - In September 2026, Manscaped had more branded searches than La Roche-Posay among men's grooming brands worldwide. Manscaped had about 368,000 branded searches, while La Roche-Posay had 880. Manscaped made up 12.1% of all men's grooming brand searches we track, and La Roche-Posay accounted for 0.03%. - Manscaped was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among men's grooming brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Manscaped’s share of searches among men's grooming brands worldwide moved from 11% to 12.1%, and its estimated monthly branded searches held steady at 368K. ## Top men's grooming brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, La Roche-Posay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Manscaped did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jack Black | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kiehl's | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Marlowe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | La Roche-Posay | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Manscaped | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea Men | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bulldog | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wahl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's grooming brands - Asked ChatGPT "Which men's grooming brand should I buy?": 1. Jack Black, 2. Marlowe, 3. La Roche-Posay, 4. Aesop - Asked ChatGPT "What are the best men's grooming brands?": 1. Kiehl's, 2. Aesop, 3. Jack Black, 4. La Roche-Posay, 5. Marlowe - Asked ChatGPT "What's the best men's grooming brand for everyday shaving?": named none of the brands we track - Searched Google, AI Overview "men's grooming brands": 1. Jack Black, 2. Kiehl's Not named in any answer: Manscaped, Nivea Men, Bulldog and Wahl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's grooming brands worldwide in September 2026? - In September 2026, Manscaped gained share of searches among men's grooming brands worldwide, from 9.1% to 12.1%. - Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Manscaped estimated searches | Manscaped Share of Search | Manscaped rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.02% | 7 | 368K | 11% | 4 | | Nov 2025 | 1K | 0.02% | 6 | 550K | 12% | 4 | | Dec 2025 | 1.3K | 0.02% | 6 | 550K | 10.6% | 4 | | Jan 2026 | 880 | 0.02% | 6 | 368K | 9.3% | 4 | | Feb 2026 | 880 | 0.03% | 6 | 368K | 12.1% | 4 | | Mar 2026 | 880 | 0.02% | 6 | 301K | 7.8% | 4 | | Apr 2026 | 880 | 0.02% | 6 | 368K | 9.1% | 4 | | May 2026 | 880 | 0.03% | 6 | 368K | 12.1% | 4 | | Jun 2026 | 720 | 0.03% | 6 | 368K | 13.1% | 4 | | Jul 2026 | 720 | 0.03% | 6 | 301K | 11.4% | 4 | | Aug 2026 | 720 | 0.02% | 6 | 368K | 9.1% | 4 | | Sep 2026 | 880 | 0.03% | 6 | 368K | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using La Roche-Posay’s and Manscaped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search term “la roche posay men”. - **Manscaped**: Measured on the search term “manscaped”. - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [Manscaped profile](/demand/global-en/brands/manscaped) - [All men's grooming brands worldwide](/demand/global-en/categories/mens-grooming-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Roche-Posay or Manscaped more popular in search? In September 2026, Manscaped had more branded searches than La Roche-Posay among men's grooming brands worldwide. Manscaped had about 368,000 branded searches, while La Roche-Posay had 880. Manscaped made up 12.1% of all men's grooming brand searches we track, and La Roche-Posay accounted for 0.03%. ## Cite this page Brandwave. "La Roche-Posay vs Manscaped: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/la-roche-posay-vs-manscaped This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/la-roche-posay-vs-manscaped. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.