--- title: "La Marca vs Santa Margherita: Which is searched more?" description: "Is La Marca or Santa Margherita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prosecco brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/la-marca-vs-santa-margherita" publisher: "Brandwave" --- # La Marca vs Santa Margherita: Which is searched more? Is La Marca or Santa Margherita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prosecco brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Marca and Santa Margherita - **Competitive set**: Prosecco brands - **Market**: Global - **Month measured**: Sep 2026 - **La Marca Share of Search**: 27.9% - **Santa Margherita Share of Search**: 2% ## Is La Marca or Santa Margherita more popular in search? - In September 2026, La Marca had more branded searches than Santa Margherita among prosecco brands worldwide. La Marca had about 60,500 branded searches, while Santa Margherita had 4,400. La Marca made up 27.9% of all prosecco brand searches we track, and Santa Margherita accounted for 2%. - La Marca was ahead of Santa Margherita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, La Marca’s share of searches among prosecco brands worldwide moved from 27.7% to 27.9%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Santa Margherita’s share of searches among prosecco brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top prosecco brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Marca appeared in all five answers. Santa Margherita was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. La Marca was listed before Santa Margherita in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Marca | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mionetto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ruffino | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nino Franco | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Santa Margherita | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Freixenet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Martini | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bottega | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Gioiosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Valdo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zonin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Villa Sandi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bisol1542 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about prosecco brands - Asked ChatGPT "Which prosecco should I buy?": 1. La Marca, 2. Mionetto - Asked ChatGPT "What are the best prosecco brands?": 1. La Marca, 2. Mionetto, 3. Nino Franco - Asked ChatGPT "What's a good prosecco for a party?": 1. La Marca, 2. Mionetto, 3. Ruffino - Searched Google, AI Overview "best prosecco": 1. Mionetto, 2. La Marca, 3. Ruffino, 4. Nino Franco - Searched Google, AI Overview "prosecco brands": 1. La Marca, 2. Mionetto, 3. Ruffino, 4. Nino Franco, 5. Santa Margherita Not named in any answer: Freixenet, Martini, Bottega, La Gioiosa, Valdo, Zonin, Villa Sandi and Bisol1542. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for prosecco brands worldwide in September 2026? - Estimated monthly branded searches for Santa Margherita worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | La Marca estimated searches | La Marca Share of Search | La Marca rank | Santa Margherita estimated searches | Santa Margherita Share of Search | Santa Margherita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 27.7% | 1 | 5.4K | 2.5% | 11 | | Nov 2025 | 74K | 29.9% | 1 | 5.4K | 2.2% | 11 | | Dec 2025 | 165K | 26.2% | 1 | 14.8K | 2.4% | 11 | | Jan 2026 | 60.5K | 24.5% | 1 | 5.4K | 2.2% | 11 | | Feb 2026 | 60.5K | 29% | 1 | 4.4K | 2.1% | 11 | | Mar 2026 | 60.5K | 28.4% | 1 | 4.4K | 2.1% | 11 | | Apr 2026 | 60.5K | 26.3% | 1 | 4.4K | 1.9% | 11 | | May 2026 | 74K | 28.8% | 1 | 4.4K | 1.7% | 11 | | Jun 2026 | 74K | 30% | 1 | 4.4K | 1.8% | 11 | | Jul 2026 | 74K | 27.9% | 1 | 4.4K | 1.7% | 11 | | Aug 2026 | 74K | 27.6% | 1 | 4.4K | 1.6% | 11 | | Sep 2026 | 60.5K | 27.9% | 1 | 4.4K | 2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using La Marca’s and Santa Margherita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Marca**: Measured on the search term “la marca prosecco”. - **Santa Margherita**: Measured on the search term “santa margherita prosecco”. - [La Marca profile](/demand/global-en/brands/la-marca) - [Santa Margherita profile](/demand/global-en/brands/santa-margherita) - [All prosecco brands worldwide](/demand/global-en/categories/prosecco-wine-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Marca or Santa Margherita more popular in search? In September 2026, La Marca had more branded searches than Santa Margherita among prosecco brands worldwide. La Marca had about 60,500 branded searches, while Santa Margherita had 4,400. La Marca made up 27.9% of all prosecco brand searches we track, and Santa Margherita accounted for 2%. ## Cite this page Brandwave. "La Marca vs Santa Margherita: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/la-marca-vs-santa-margherita This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/la-marca-vs-santa-margherita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.