--- title: "La Colombe vs Peet's Coffee: Which is searched more?" description: "Is La Colombe or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/la-colombe-vs-peets-coffee" publisher: "Brandwave" --- # La Colombe vs Peet's Coffee: Which is searched more? Is La Colombe or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Colombe and Peet's Coffee - **Competitive set**: Coffee brands - **Market**: Global - **Month measured**: Sep 2026 - **La Colombe Share of Search**: 6.9% - **Peet's Coffee Share of Search**: 23.9% ## Is La Colombe or Peet's Coffee more popular in search? - In September 2026, Peet's Coffee had more branded searches than La Colombe among coffee brands worldwide. Peet's Coffee had about 550,000 branded searches, while La Colombe had 160,000. Peet's Coffee made up 23.9% of all coffee brand searches we track, and La Colombe accounted for 6.9%. - Peet's Coffee was ahead of La Colombe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, La Colombe’s share of searches among coffee brands worldwide held steady at 6.9%, and its estimated monthly branded searches moved from 171K to 160K. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands worldwide moved from 22.3% to 23.9%, and its estimated monthly branded searches held steady at 550K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. La Colombe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Peet's Coffee was listed before La Colombe in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lavazza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Café Bustelo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Stumptown | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | La Colombe | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kicking Horse Coffee | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moccona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Peet's Coffee, 2. Lavazza, 3. Café Bustelo, 4. La Colombe - Asked ChatGPT "What are the best coffee brands?": 1. Peet's Coffee, 2. Stumptown, 3. Lavazza, 4. La Colombe, 5. Café Bustelo, 6. Kicking Horse Coffee - Asked ChatGPT "What's the best coffee brand for everyday drinking?": 1. Peet's Coffee, 2. Lavazza, 3. Kicking Horse Coffee - Searched Google, AI Overview "coffee brands": 1. Peet's Coffee, 2. Café Bustelo, 3. Stumptown, 4. La Colombe - Searched Google, AI Overview "instant coffee brands": 1. Nescafé, 2. Café Bustelo Not named in any answer: Illy and Moccona. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for coffee brands worldwide in September 2026? - In September 2026, La Colombe lost share of searches among coffee brands worldwide, from 8% to 6.9%. ## Month by month | Month | La Colombe estimated searches | La Colombe Share of Search | La Colombe rank | Peet's Coffee estimated searches | Peet's Coffee Share of Search | Peet's Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 171K | 6.9% | 5 | 550K | 22.3% | 2 | | Nov 2025 | 171K | 7.1% | 4 | 550K | 22.9% | 2 | | Dec 2025 | 160K | 6.7% | 5 | 550K | 23.1% | 2 | | Jan 2026 | 160K | 6.3% | 5 | 673K | 26.6% | 2 | | Feb 2026 | 160K | 7.8% | 5 | 450K | 22% | 2 | | Mar 2026 | 196K | 9.1% | 4 | 450K | 20.9% | 2 | | Apr 2026 | 160K | 7.3% | 5 | 450K | 20.5% | 2 | | May 2026 | 160K | 6.4% | 6 | 550K | 22% | 2 | | Jun 2026 | 171K | 7.4% | 4 | 450K | 19.5% | 2 | | Jul 2026 | 171K | 7.8% | 4 | 450K | 20.7% | 2 | | Aug 2026 | 184K | 8% | 4 | 550K | 23.9% | 2 | | Sep 2026 | 160K | 6.9% | 4 | 550K | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using La Colombe’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Colombe**: Measured on the search terms “la colombe” and “la colombe coffee”, summed into one figure. - **Peet's Coffee**: Measured on the search term “peets coffee”. - [La Colombe profile](/demand/global-en/brands/la-colombe) - [Peet's Coffee profile](/demand/global-en/brands/peets-coffee) - [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Colombe or Peet's Coffee more popular in search? In September 2026, Peet's Coffee had more branded searches than La Colombe among coffee brands worldwide. Peet's Coffee had about 550,000 branded searches, while La Colombe had 160,000. Peet's Coffee made up 23.9% of all coffee brand searches we track, and La Colombe accounted for 6.9%. ## Cite this page Brandwave. "La Colombe vs Peet's Coffee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/la-colombe-vs-peets-coffee This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/la-colombe-vs-peets-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.