---
title: "La Banderita vs Old El Paso: Which is searched more?"
description: "Which is more popular in search, La Banderita or Old El Paso? Compare estimated monthly branded-search demand and Share of Search inside the Tortillas set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/la-banderita-vs-old-el-paso"
publisher: "Brandwave"
---

# La Banderita vs Old El Paso: Which is searched more?

Which is more popular in search, La Banderita or Old El Paso? Compare estimated monthly branded-search demand and Share of Search inside the Tortillas set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: La Banderita and Old El Paso
- **Competitive set**: Tortillas
- **Market**: Global
- **Month measured**: Aug 2026
- **La Banderita Share of Search**: 0.44%
- **Old El Paso Share of Search**: 3.6%

## Which is more popular in search, La Banderita or Old El Paso?

- In August 2026, Old El Paso had more branded searches than La Banderita among tortillas worldwide. Old El Paso was estimated to have 81K branded searches compared to La Banderita’s 9.9K, and held a 3.6% Share of Search versus La Banderita’s 0.44%.
- Old El Paso was ahead of La Banderita in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, La Banderita’s estimated Share of Search among tortillas worldwide moved from 0.34% to 0.44%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among tortillas worldwide moved from 4.2% to 3.6%, and its estimated monthly branded searches moved from 99K to 81K.

## How did search popularity change for tortillas worldwide in August 2026?

- In August 2026, Old El Paso lost estimated Share of Search among tortillas worldwide, from 4.3% to 3.6%.
- Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

## Month by month

| Month | La Banderita estimated searches | La Banderita Share of Search | La Banderita rank | Old El Paso estimated searches | Old El Paso Share of Search | Old El Paso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.34% | 6 | 99K | 4.2% | 5 |
| Nov 2025 | 8.1K | 0.4% | 6 | 81K | 4% | 5 |
| Dec 2025 | 8.1K | 0.4% | 6 | 81K | 4% | 5 |
| Jan 2026 | 8.1K | 0.34% | 6 | 99K | 4.2% | 5 |
| Feb 2026 | 8.1K | 0.43% | 6 | 99K | 5.2% | 5 |
| Mar 2026 | 8.1K | 0.38% | 6 | 99K | 4.6% | 5 |
| Apr 2026 | 8.1K | 0.39% | 6 | 81K | 3.9% | 5 |
| May 2026 | 8.1K | 0.38% | 6 | 81K | 3.8% | 5 |
| Jun 2026 | 8.1K | 0.43% | 6 | 81K | 4.3% | 5 |
| Jul 2026 | 8.1K | 0.43% | 6 | 81K | 4.3% | 5 |
| Aug 2026 | 9.9K | 0.44% | 6 | 81K | 3.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using La Banderita’s and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **La Banderita**: Measured on the search term “la banderita”.
- **Old El Paso**: Measured on the search terms “old el paso” and “oldelpaso”, summed into one figure.

- [La Banderita profile](/demand/global-en/brands/la-banderita)
- [Old El Paso profile](/demand/global-en/brands/old-el-paso)
- [All tortillas worldwide](/demand/global-en/categories/tortillas): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, La Banderita or Old El Paso?

In August 2026, Old El Paso had more branded searches than La Banderita among tortillas worldwide. Old El Paso was estimated to have 81K branded searches compared to La Banderita’s 9.9K, and held a 3.6% Share of Search versus La Banderita’s 0.44%.

## Cite this page

Brandwave. "La Banderita vs Old El Paso: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/la-banderita-vs-old-el-paso

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/la-banderita-vs-old-el-paso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.