--- title: "L. vs Thinx: Which is searched more?" description: "Is L. or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/l-period-vs-thinx" publisher: "Brandwave" --- # L. vs Thinx: Which is searched more? Is L. or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L. and Thinx - **Competitive set**: Period care brands - **Market**: Global - **Month measured**: Sep 2026 - **L. Share of Search**: 2.8% - **Thinx Share of Search**: 5.7% ## Is L. or Thinx more popular in search? - In September 2026, Thinx had more branded searches than L. among period care brands worldwide. Thinx had about 25,000 branded searches, while L. had 12,300. Thinx made up 5.7% of all period care brand searches we track, and L. accounted for 2.8%. - Thinx was ahead of L. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, L.’s share of searches among period care brands worldwide moved from 1.9% to 2.8%, and its estimated monthly branded searches moved from 7.8K to 12.3K. - Across the 12 months ending September 2026, Thinx’s share of searches among period care brands worldwide moved from 7.8% to 5.7%, and its estimated monthly branded searches moved from 31.5K to 25K. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, L. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thinx did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rael | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Always | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Cora | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | L. | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Saalt | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Knix | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Modibodi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Libra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy?": 1. Rael, 2. Always, 3. Cora, 4. Saalt - Asked ChatGPT "What are the best period care brands?": 1. Rael, 2. Cora, 3. Saalt, 4. L., 5. Knix - Asked ChatGPT "What's the best period care brand for monthly protection?": 1. Always, 2. Rael, 3. L., 4. Knix - Searched Google, AI Overview "tampon brands": 1. Cora, 2. Rael - Searched Google, AI Overview "pad brands": 1. Always, 2. Rael, 3. L., 4. Cora Not named in any answer: Stayfree, Modibodi, Thinx and Libra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for period care brands worldwide in September 2026? - In September 2026, Cora overtook Thinx to rank 5th among period care brands worldwide, with 6.2% of the searches. - In September 2026, Thinx lost share of searches among period care brands worldwide, from 7.9% to 5.7%. - L.’s share of searches among period care brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.8% in September 2026. ## Month by month | Month | L. estimated searches | L. Share of Search | L. rank | Thinx estimated searches | Thinx Share of Search | Thinx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8K | 1.9% | 8 | 31.5K | 7.8% | 4 | | Nov 2025 | 7K | 1.4% | 8 | 38.9K | 7.5% | 4 | | Dec 2025 | 7K | 1.6% | 8 | 44.9K | 10% | 4 | | Jan 2026 | 10K | 1.9% | 8 | 64.2K | 12.3% | 4 | | Feb 2026 | 7K | 1.6% | 8 | 79.9K | 18% | 2 | | Mar 2026 | 7K | 1.5% | 8 | 61K | 13.1% | 3 | | Apr 2026 | 7K | 1.3% | 8 | 68.9K | 13% | 3 | | May 2026 | 8.5K | 1.5% | 8 | 79.9K | 14.4% | 4 | | Jun 2026 | 8.5K | 1.4% | 8 | 79K | 13.2% | 4 | | Jul 2026 | 11K | 1.7% | 8 | 77.2K | 12.2% | 4 | | Aug 2026 | 12.8K | 2.5% | 8 | 40.8K | 7.9% | 4 | | Sep 2026 | 12.3K | 2.8% | 8 | 25K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using L.’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L.**: Measured on the search terms “l organic tampons” and “l tampons”, summed into one figure. - **Thinx**: Measured on the search terms “thinx”, “thinx pants”, “thinx period underwear” and “thinx underwear”, summed into one figure. - [L. profile](/demand/global-en/brands/l-period) - [Thinx profile](/demand/global-en/brands/thinx) - [All period care brands worldwide](/demand/global-en/categories/period-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is L. or Thinx more popular in search? In September 2026, Thinx had more branded searches than L. among period care brands worldwide. Thinx had about 25,000 branded searches, while L. had 12,300. Thinx made up 5.7% of all period care brand searches we track, and L. accounted for 2.8%. ## Cite this page Brandwave. "L. vs Thinx: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/l-period-vs-thinx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/l-period-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.