---
title: "L'Oreal vs Wella: Which is more popular by branded search?"
description: "Which is more popular in search, L'Oreal or Wella? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/l-oreal-vs-wella"
publisher: "Brandwave"
---

# L'Oreal vs Wella: Which is more popular by branded search?

Which is more popular in search, L'Oreal or Wella? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: L'Oreal and Wella
- **Competitive set**: Hair colour
- **Market**: Global
- **Month measured**: Aug 2026
- **L'Oreal Share of Search**: 56.1%
- **Wella Share of Search**: 0.56%

## Which is more popular in search, L'Oreal or Wella?

- In August 2026, L'Oreal had more branded searches than Wella among hair colour worldwide. L'Oreal was estimated to have 1M branded searches compared to Wella’s 9.9K, and held a 56.1% Share of Search versus Wella’s 0.56%.
- L'Oreal was ahead of Wella in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide moved from 59.5% to 56.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, Wella’s estimated Share of Search among hair colour worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches held steady at 9.9K.

## How did search popularity change for hair colour worldwide in August 2026?

- In August 2026, Wella fell from 5th to 6th among hair colour worldwide.
- Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Month by month

| Month | L'Oreal estimated searches | L'Oreal Share of Search | L'Oreal rank | Wella estimated searches | Wella Share of Search | Wella rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 59.5% | 1 | 9.9K | 0.48% | 6 |
| Nov 2025 | 1.2M | 62.7% | 1 | 9.9K | 0.51% | 5 |
| Dec 2025 | 1.2M | 62.6% | 1 | 12.1K | 0.62% | 5 |
| Jan 2026 | 1.2M | 62.6% | 1 | 12.1K | 0.62% | 5 |
| Feb 2026 | 1.2M | 64.1% | 1 | 12.1K | 0.64% | 4 |
| Mar 2026 | 1.2M | 60.8% | 1 | 12.1K | 0.6% | 5 |
| Apr 2026 | 1.2M | 61% | 1 | 9.9K | 0.49% | 6 |
| May 2026 | 1.2M | 61.1% | 1 | 8.1K | 0.41% | 6 |
| Jun 2026 | 1M | 57.2% | 1 | 9.9K | 0.57% | 6 |
| Jul 2026 | 1M | 55.9% | 1 | 12.1K | 0.68% | 5 |
| Aug 2026 | 1M | 56.1% | 1 | 9.9K | 0.56% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using L'Oreal’s and Wella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **L'Oreal**: Measured on the search term “loreal”.
- **Wella**: Measured on the search term “wella hair colour”.

- [L'Oreal profile](/demand/global-en/brands/l-oreal)
- [Wella profile](/demand/global-en/brands/wella)
- [All hair colour worldwide](/demand/global-en/categories/hair-colour): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, L'Oreal or Wella?

In August 2026, L'Oreal had more branded searches than Wella among hair colour worldwide. L'Oreal was estimated to have 1M branded searches compared to Wella’s 9.9K, and held a 56.1% Share of Search versus Wella’s 0.56%.

## Cite this page

Brandwave. "L'Oreal vs Wella: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/l-oreal-vs-wella

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/l-oreal-vs-wella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.