--- title: "L'Oreal vs Redken: Which is searched more?" description: "Is L'Oreal or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/l-oreal-vs-redken" publisher: "Brandwave" --- # L'Oreal vs Redken: Which is searched more? Is L'Oreal or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L'Oreal and Redken - **Competitive set**: Hair color brands - **Market**: Global - **Month measured**: Sep 2026 - **L'Oreal Share of Search**: 64.2% - **Redken Share of Search**: 19.3% ## Is L'Oreal or Redken more popular in search? - In September 2026, L'Oreal had more branded searches than Redken among hair color brands worldwide. L'Oreal had about 1 million branded searches, while Redken had 301,000. L'Oreal made up 64.2% of all hair color brand searches we track, and Redken accounted for 19.3%. - L'Oreal was ahead of Redken in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, L'Oreal’s share of searches among hair color brands worldwide moved from 62.2% to 64.2%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Redken’s share of searches among hair color brands worldwide moved from 18.7% to 19.3%, and its estimated monthly branded searches held steady at 301K. ## Top hair color brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, L'Oreal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Redken was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. L'Oreal was listed before Redken in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oreal | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Clairol | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Revlon | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Schwarzkopf | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wella | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Redken | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier Nutrisse | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hair color brands - Asked ChatGPT "Which hair color brand should I buy?": 1. Revlon, 2. Clairol - Asked ChatGPT "What are the best hair color brands?": 1. L'Oreal, 2. Revlon, 3. Clairol - Asked ChatGPT "What's the best hair color brand for covering grey hair?": 1. L'Oreal, 2. Schwarzkopf - Searched Google, AI Overview "hair color brands": 1. L'Oreal, 2. Clairol, 3. Schwarzkopf, 4. Wella, 5. Redken, 6. Garnier Nutrisse - Searched Google, AI Overview "best hair color": 1. Clairol, 2. L'Oreal, 3. Revlon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair color brands worldwide in September 2026? Neither L'Oreal nor Redken moved beyond provider rounding among hair color brands in Sep 2026. ## Month by month | Month | L'Oreal estimated searches | L'Oreal Share of Search | L'Oreal rank | Redken estimated searches | Redken Share of Search | Redken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 62.2% | 1 | 301K | 18.7% | 2 | | Nov 2025 | 1M | 60% | 1 | 368K | 22.1% | 2 | | Dec 2025 | 1M | 59.8% | 1 | 368K | 22% | 2 | | Jan 2026 | 1M | 59.8% | 1 | 368K | 22% | 2 | | Feb 2026 | 1M | 64.3% | 1 | 301K | 19.3% | 2 | | Mar 2026 | 1M | 61.3% | 1 | 368K | 22.6% | 2 | | Apr 2026 | 1M | 64.2% | 1 | 301K | 19.3% | 2 | | May 2026 | 1M | 64.5% | 1 | 301K | 19.4% | 2 | | Jun 2026 | 1M | 65.8% | 1 | 301K | 19.8% | 2 | | Jul 2026 | 1M | 63.9% | 1 | 301K | 19.2% | 2 | | Aug 2026 | 1M | 64.1% | 1 | 301K | 19.3% | 2 | | Sep 2026 | 1M | 64.2% | 1 | 301K | 19.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using L'Oreal’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L'Oreal**: Measured on the search term “loreal”. - **Redken**: Measured on the search term “redken”. - [L'Oreal profile](/demand/global-en/brands/l-oreal) - [Redken profile](/demand/global-en/brands/redken) - [All hair color brands worldwide](/demand/global-en/categories/hair-color-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is L'Oreal or Redken more popular in search? In September 2026, L'Oreal had more branded searches than Redken among hair color brands worldwide. L'Oreal had about 1 million branded searches, while Redken had 301,000. L'Oreal made up 64.2% of all hair color brand searches we track, and Redken accounted for 19.3%. ## Cite this page Brandwave. "L'Oreal vs Redken: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/l-oreal-vs-redken This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/l-oreal-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.