--- title: "Kylie Cosmetics vs Tarte: Which is searched more?" description: "Which is more popular in search, Kylie Cosmetics or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kylie-cosmetics-vs-tarte" publisher: "Brandwave" --- # Kylie Cosmetics vs Tarte: Which is searched more? Which is more popular in search, Kylie Cosmetics or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kylie Cosmetics and Tarte - **Competitive set**: Makeup and cosmetics brands - **Market**: Global - **Month measured**: Sep 2026 - **Kylie Cosmetics Share of Search**: 1.9% - **Tarte Share of Search**: 2.8% ## Which is more popular in search, Kylie Cosmetics or Tarte? - In September 2026, Tarte had more branded searches than Kylie Cosmetics among makeup and cosmetics brands worldwide. Tarte was estimated to have 246K branded searches compared to Kylie Cosmetics’ 165K, and held a 2.8% Share of Search versus Kylie Cosmetics’ 1.9%. - The lead changed hands 5 times in the 12 months ending September 2026: Tarte took it in November 2025, Kylie Cosmetics took it in January 2026, Tarte took it in March 2026, Kylie Cosmetics took it in June 2026, Tarte took it in July 2026. - Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 5.2% to 1.9%, and its estimated monthly branded searches moved from 550K to 165K. - Across the 12 months ending September 2026, Tarte’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 368K to 246K. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 4.7% to 1.9% in September 2026. - Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. ## Month by month | Month | Kylie Cosmetics estimated searches | Kylie Cosmetics Share of Search | Kylie Cosmetics rank | Tarte estimated searches | Tarte Share of Search | Tarte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 5.2% | 7 | 368K | 3.5% | 11 | | Nov 2025 | 368K | 2% | 14 | 450K | 2.5% | 12 | | Dec 2025 | 301K | 2.4% | 13 | 368K | 2.9% | 11 | | Jan 2026 | 673K | 6.3% | 6 | 301K | 2.8% | 14 | | Feb 2026 | 550K | 6.3% | 7 | 246K | 2.8% | 13 | | Mar 2026 | 246K | 2.6% | 16 | 301K | 3.2% | 13 | | Apr 2026 | 165K | 2% | 18 | 201K | 2.4% | 16 | | May 2026 | 368K | 4.1% | 9 | 673K | 7.5% | 5 | | Jun 2026 | 368K | 4.7% | 7 | 246K | 3.2% | 13 | | Jul 2026 | 165K | 2% | 18 | 246K | 2.9% | 13 | | Aug 2026 | 165K | 1.9% | 18 | 246K | 2.9% | 14 | | Sep 2026 | 165K | 1.9% | 18 | 246K | 2.8% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Kylie Cosmetics’ and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kylie Cosmetics**: Measured on the search term “kylie cosmetics”. - **Tarte**: Measured on the search term “tarte”. - [Kylie Cosmetics profile](/demand/global-en/brands/kylie-cosmetics) - [Tarte profile](/demand/global-en/brands/tarte) - [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kylie Cosmetics or Tarte? In September 2026, Tarte had more branded searches than Kylie Cosmetics among makeup and cosmetics brands worldwide. Tarte was estimated to have 246K branded searches compared to Kylie Cosmetics’ 165K, and held a 2.8% Share of Search versus Kylie Cosmetics’ 1.9%. ## Cite this page Brandwave. "Kylie Cosmetics vs Tarte: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kylie-cosmetics-vs-tarte This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kylie-cosmetics-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.