---
title: "Kylie Cosmetics vs Makeup by Mario: Which is searched more?"
description: "Which is more popular in search, Kylie Cosmetics or Makeup by Mario? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kylie-cosmetics-vs-makeup-by-mario"
publisher: "Brandwave"
---

# Kylie Cosmetics vs Makeup by Mario: Which is searched more?

Which is more popular in search, Kylie Cosmetics or Makeup by Mario? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kylie Cosmetics and Makeup by Mario
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kylie Cosmetics Share of Search**: 2.1%
- **Makeup by Mario Share of Search**: 3.1%

## Which is more popular in search, Kylie Cosmetics or Makeup by Mario?

- In September 2026, Makeup by Mario had more branded searches than Kylie Cosmetics among makeup and cosmetics brands worldwide. Makeup by Mario was estimated to have 246K branded searches compared to Kylie Cosmetics’ 165K, and held a 3.1% Share of Search versus Kylie Cosmetics’ 2.1%.
- The lead changed hands 5 times in the 12 months ending September 2026: Makeup by Mario took it in November 2025, Kylie Cosmetics took it in January 2026, Makeup by Mario took it in March 2026, Kylie Cosmetics took it in May 2026, Makeup by Mario took it in July 2026.
- Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 5.5% to 2.1%, and its estimated monthly branded searches moved from 550K to 165K.
- Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- Estimated monthly branded searches for Kylie Cosmetics worldwide fell 70% over 12 measured months, from 550K to 165K in September 2026.

## Month by month

| Month | Kylie Cosmetics estimated searches | Kylie Cosmetics Share of Search | Kylie Cosmetics rank | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 5.5% | 7 | 246K | 2.5% | 13 |
| Nov 2025 | 368K | 2.1% | 12 | 450K | 2.6% | 9 |
| Dec 2025 | 301K | 2.5% | 11 | 301K | 2.5% | 13 |
| Jan 2026 | 673K | 6.8% | 6 | 246K | 2.5% | 13 |
| Feb 2026 | 550K | 6.7% | 7 | 201K | 2.4% | 13 |
| Mar 2026 | 246K | 2.8% | 14 | 301K | 3.4% | 10 |
| Apr 2026 | 165K | 2.1% | 16 | 246K | 3.1% | 11 |
| May 2026 | 368K | 4.4% | 8 | 246K | 2.9% | 13 |
| Jun 2026 | 368K | 5.1% | 7 | 201K | 2.8% | 14 |
| Jul 2026 | 165K | 2.1% | 16 | 201K | 2.6% | 13 |
| Aug 2026 | 165K | 2.1% | 16 | 246K | 3.1% | 11 |
| Sep 2026 | 165K | 2.1% | 16 | 246K | 3.1% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kylie Cosmetics’ and Makeup by Mario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kylie Cosmetics**: Measured on the search term “kylie cosmetics”.
- **Makeup by Mario**: Measured on the search term “makeup by mario”.

- [Kylie Cosmetics profile](/demand/global-en/brands/kylie-cosmetics)
- [Makeup by Mario profile](/demand/global-en/brands/makeup-by-mario)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kylie Cosmetics or Makeup by Mario?

In September 2026, Makeup by Mario had more branded searches than Kylie Cosmetics among makeup and cosmetics brands worldwide. Makeup by Mario was estimated to have 246K branded searches compared to Kylie Cosmetics’ 165K, and held a 3.1% Share of Search versus Kylie Cosmetics’ 2.1%.

## Cite this page

Brandwave. "Kylie Cosmetics vs Makeup by Mario: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kylie-cosmetics-vs-makeup-by-mario

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kylie-cosmetics-vs-makeup-by-mario. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.