--- title: "KWS vs LEM: Which is searched more?" description: "Is KWS or LEM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat slicer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kws-slicers-vs-lem-products" publisher: "Brandwave" --- # KWS vs LEM: Which is searched more? Is KWS or LEM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat slicer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KWS and LEM - **Competitive set**: Meat slicer brands - **Market**: Global - **Month measured**: Sep 2026 - **KWS Share of Search**: 0.08% - **LEM Share of Search**: 1.1% ## Is KWS or LEM more popular in search? - In September 2026, LEM had more branded searches than KWS among meat slicer brands worldwide. LEM had about 6,700 branded searches, while KWS had 480. LEM made up 1.1% of all meat slicer brand searches we track, and KWS accounted for 0.08%. - LEM was ahead of KWS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KWS’s share of searches among meat slicer brands worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 880 to 480. - Across the 12 months ending September 2026, LEM’s share of searches among meat slicer brands worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 9.7K to 6.7K. ## Top meat slicer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, LEM was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. KWS was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. KWS and LEM were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BESWOOD | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | LEM | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Chef’sChoice | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | KWS | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Weston | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Cuisinart | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Nesco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about meat slicer brands - Asked ChatGPT "Which meat slicer brand should I buy?": 1. BESWOOD, 2. Chef’sChoice, 3. KWS, 4. Cuisinart - Asked ChatGPT "What are the best meat slicer brands?": 1. BESWOOD, 2. KWS, 3. Chef’sChoice, 4. Weston, 5. LEM - Asked ChatGPT "What's the best meat slicer brand for slicing meat?": 1. BESWOOD, 2. LEM, 3. Weston, 4. Chef’sChoice - Searched Google, AI Overview "best meat slicer": 1. BESWOOD, 2. LEM, 3. Weston Not named in any answer: Nesco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for meat slicer brands worldwide in September 2026? - Estimated monthly branded searches for KWS worldwide fell 45.5% over 12 measured months, from 880 to 480 in September 2026. - Estimated monthly branded searches for LEM worldwide fell 30.9% over 12 measured months, from 9.7K to 6.7K in September 2026. ## Month by month | Month | KWS estimated searches | KWS Share of Search | KWS rank | LEM estimated searches | LEM Share of Search | LEM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.15% | 6 | 9.7K | 1.7% | 4 | | Nov 2025 | 1K | 0.13% | 6 | 17.7K | 2.3% | 4 | | Dec 2025 | 1.3K | 0.19% | 6 | 15K | 2.1% | 4 | | Jan 2026 | 1K | 0.16% | 6 | 10K | 1.6% | 4 | | Feb 2026 | 720 | 0.15% | 5 | 6.7K | 1.4% | 4 | | Mar 2026 | 720 | 0.14% | 6 | 5.4K | 1.1% | 4 | | Apr 2026 | 720 | 0.15% | 6 | 4.5K | 0.96% | 4 | | May 2026 | 390 | 0.08% | 6 | 4.5K | 0.89% | 4 | | Jun 2026 | 480 | 0.09% | 6 | 4.5K | 0.86% | 4 | | Jul 2026 | 480 | 0.09% | 6 | 5.3K | 0.95% | 4 | | Aug 2026 | 480 | 0.08% | 6 | 5.4K | 0.85% | 4 | | Sep 2026 | 480 | 0.08% | 6 | 6.7K | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KWS’s and LEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KWS**: Measured on the search term “kws meat slicer”. - **LEM**: Measured on the search terms “lem meat slicer” and “lem products”, summed into one figure. - [KWS profile](/demand/global-en/brands/kws-slicers) - [LEM profile](/demand/global-en/brands/lem-products) - [All meat slicer brands worldwide](/demand/global-en/categories/meat-slicer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KWS or LEM more popular in search? In September 2026, LEM had more branded searches than KWS among meat slicer brands worldwide. LEM had about 6,700 branded searches, while KWS had 480. LEM made up 1.1% of all meat slicer brand searches we track, and KWS accounted for 0.08%. ## Cite this page Brandwave. "KWS vs LEM: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kws-slicers-vs-lem-products This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kws-slicers-vs-lem-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.