--- title: "Kwikset vs Union: Which is searched more?" description: "Is Kwikset or Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kwikset-vs-union" publisher: "Brandwave" --- # Kwikset vs Union: Which is searched more? Is Kwikset or Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kwikset and Union - **Competitive set**: Door handle brands - **Market**: Global - **Month measured**: Sep 2026 - **Kwikset Share of Search**: 10.4% - **Union Share of Search**: 0.44% ## Is Kwikset or Union more popular in search? - In September 2026, Kwikset had more branded searches than Union among door handle brands worldwide. Kwikset had about 33,100 branded searches, while Union had 1,410. Kwikset made up 10.4% of all door handle brand searches we track, and Union accounted for 0.44%. - Kwikset was ahead of Union in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kwikset’s share of searches among door handle brands worldwide moved from 13.2% to 10.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Union’s share of searches among door handle brands worldwide moved from 0.31% to 0.44%, and its estimated monthly branded searches moved from 1.1K to 1.4K. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kwikset was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Union did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schlage | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Emtek | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Baldwin | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kwikset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yale | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Carlisle Brass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Croydex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Era | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gainsborough | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy?": 1. Schlage, 2. Emtek, 3. Baldwin - Asked ChatGPT "What are the best door handle brands?": 1. Schlage, 2. Emtek, 3. Baldwin, 4. Kwikset, 5. Yale - Asked ChatGPT "What's the best door handle brand for a home door?": 1. Schlage, 2. Kwikset, 3. Emtek, 4. Baldwin, 5. Yale - Searched Google, AI Overview "internal door handles": 1. Kwikset - Searched Google, AI Overview "front door handle": 1. Schlage, 2. Emtek Not named in any answer: Carlisle Brass, Croydex, Union, Era and Gainsborough. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for door handle brands worldwide in September 2026? - In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches. - Estimated monthly branded searches for Union worldwide rose 22.6% over 12 measured months, from 1.1K to 1.4K in September 2026. - Estimated monthly branded searches for Kwikset worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. ## Month by month | Month | Kwikset estimated searches | Kwikset Share of Search | Kwikset rank | Union estimated searches | Union Share of Search | Union rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 13.2% | 3 | 1.1K | 0.31% | 8 | | Nov 2025 | 40.5K | 12.1% | 3 | 1.1K | 0.32% | 8 | | Dec 2025 | 40.5K | 12% | 3 | 1.2K | 0.36% | 8 | | Jan 2026 | 40.5K | 11.1% | 4 | 1.3K | 0.36% | 8 | | Feb 2026 | 33.1K | 10% | 4 | 1.3K | 0.39% | 8 | | Mar 2026 | 40.5K | 10.6% | 3 | 1.4K | 0.37% | 8 | | Apr 2026 | 33.1K | 9% | 4 | 1.4K | 0.39% | 8 | | May 2026 | 33.1K | 9.1% | 4 | 2.4K | 0.65% | 8 | | Jun 2026 | 40.5K | 10.2% | 3 | 1.3K | 0.34% | 8 | | Jul 2026 | 40.5K | 11% | 3 | 1.4K | 0.38% | 8 | | Aug 2026 | 40.5K | 10.9% | 3 | 1.6K | 0.42% | 8 | | Sep 2026 | 33.1K | 10.4% | 4 | 1.4K | 0.44% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Kwikset’s and Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kwikset**: Measured on the search term “kwikset”. - **Union**: Measured on the search terms “union door”, “union door handle” and “union handle”, summed into one figure. - [Kwikset profile](/demand/global-en/brands/kwikset) - [Union profile](/demand/global-en/brands/union) - [All door handle brands worldwide](/demand/global-en/categories/door-handle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kwikset or Union more popular in search? In September 2026, Kwikset had more branded searches than Union among door handle brands worldwide. Kwikset had about 33,100 branded searches, while Union had 1,410. Kwikset made up 10.4% of all door handle brand searches we track, and Union accounted for 0.44%. ## Cite this page Brandwave. "Kwikset vs Union: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kwikset-vs-union This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kwikset-vs-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.