--- title: "KWFinder vs Semrush: Which is searched more?" description: "Is KWFinder or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kwfinder-vs-semrush" publisher: "Brandwave" --- # KWFinder vs Semrush: Which is searched more? Is KWFinder or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KWFinder and Semrush - **Competitive set**: Keyword research tools - **Market**: Global - **Month measured**: Sep 2026 - **KWFinder Share of Search**: 0.28% - **Semrush Share of Search**: 43.3% ## Is KWFinder or Semrush more popular in search? - In September 2026, Semrush had more branded searches than KWFinder among keyword research tools worldwide. Semrush had about 838,000 branded searches, while KWFinder had 5,400. Semrush made up 43.3% of all keyword research tool searches we track, and KWFinder accounted for 0.28%. - Semrush was ahead of KWFinder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KWFinder’s share of searches among keyword research tools worldwide moved from 0.42% to 0.28%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 12 months ending September 2026, Semrush’s share of searches among keyword research tools worldwide moved from 35.9% to 43.3%, and its estimated monthly branded searches held steady at 838K. ## Top keyword research tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. KWFinder was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush was listed before KWFinder in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Keyword Planner | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KWFinder | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ubersuggest | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | AnswerThePublic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Moz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about keyword research tools - Asked ChatGPT "Which keyword research tool should I use?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder - Asked ChatGPT "What are the best keyword research tools?": 1. Ahrefs, 2. Semrush, 3. Google Keyword Planner, 4. KWFinder, 5. Ubersuggest, 6. AnswerThePublic - Asked ChatGPT "What's the best keyword research tool for search optimisation?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder - Searched Google, AI Overview "keyword research tools": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest - Searched Google, AI Overview "seo keyword tool": 1. Semrush, 2. Google Keyword Planner, 3. Ubersuggest Not named in any answer: Moz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for keyword research tools worldwide in September 2026? - In September 2026, Semrush gained share of searches among keyword research tools worldwide, from 38.5% to 43.3%. - Estimated monthly branded searches for KWFinder worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. ## Month by month | Month | KWFinder estimated searches | KWFinder Share of Search | KWFinder rank | Semrush estimated searches | Semrush Share of Search | Semrush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.42% | 7 | 838K | 35.9% | 1 | | Nov 2025 | 9.9K | 0.44% | 7 | 845K | 37.9% | 1 | | Dec 2025 | 8.1K | 0.45% | 7 | 691K | 38.5% | 1 | | Jan 2026 | 8.1K | 0.39% | 7 | 688K | 33.5% | 1 | | Feb 2026 | 8.1K | 0.41% | 7 | 691K | 34.7% | 1 | | Mar 2026 | 6.6K | 0.23% | 7 | 1.5M | 52.9% | 1 | | Apr 2026 | 6.6K | 0.28% | 7 | 897K | 38.6% | 1 | | May 2026 | 5.4K | 0.26% | 7 | 723K | 34.9% | 1 | | Jun 2026 | 5.4K | 0.27% | 7 | 747K | 37.3% | 1 | | Jul 2026 | 5.4K | 0.26% | 7 | 723K | 34.7% | 1 | | Aug 2026 | 5.4K | 0.28% | 7 | 734K | 38.5% | 1 | | Sep 2026 | 5.4K | 0.28% | 7 | 838K | 43.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using KWFinder’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KWFinder**: Measured on the search term “kwfinder”. - **Semrush**: Measured on the search terms “semrush” and “semrush seo tool”, summed into one figure. - [KWFinder profile](/demand/global-en/brands/kwfinder) - [Semrush profile](/demand/global-en/brands/semrush) - [All keyword research tools worldwide](/demand/global-en/categories/keyword-research-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KWFinder or Semrush more popular in search? In September 2026, Semrush had more branded searches than KWFinder among keyword research tools worldwide. Semrush had about 838,000 branded searches, while KWFinder had 5,400. Semrush made up 43.3% of all keyword research tool searches we track, and KWFinder accounted for 0.28%. ## Cite this page Brandwave. "KWFinder vs Semrush: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kwfinder-vs-semrush This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kwfinder-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.