--- title: "Kurgo vs Wild One: Which is searched more?" description: "Is Kurgo or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog harnesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kurgo-vs-wild-one" publisher: "Brandwave" --- # Kurgo vs Wild One: Which is searched more? Is Kurgo or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog harnesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kurgo and Wild One - **Competitive set**: Dog harnesses - **Market**: Global - **Month measured**: Sep 2026 - **Kurgo Share of Search**: 2% - **Wild One Share of Search**: 0.59% ## Is Kurgo or Wild One more popular in search? - In September 2026, Kurgo had more branded searches than Wild One among dog harnesses worldwide. Kurgo had about 4,400 branded searches, while Wild One had 1,300. Kurgo made up 2% of all dog harness searches we track, and Wild One accounted for 0.59%. - Kurgo was ahead of Wild One in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kurgo’s share of searches among dog harnesses worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Wild One’s share of searches among dog harnesses worldwide moved from 0.72% to 0.59%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top dog harnesses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kurgo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild One did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PetSafe | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | 2 Hounds Design | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ruffwear | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kurgo | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Halti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Puppia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rabbitgoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joyride Harness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog harnesses - Asked ChatGPT "Which dog harness brand should I buy?": 1. Ruffwear, 2. 2 Hounds Design - Asked ChatGPT "What are the best dog harness brands?": 1. Ruffwear, 2. 2 Hounds Design, 3. Kurgo, 4. PetSafe - Asked ChatGPT "What's the best dog harness brand for a dog that pulls?": 1. PetSafe, 2. 2 Hounds Design, 3. Ruffwear - Searched Google, AI Overview "dog harness": 1. PetSafe, 2. 2 Hounds Design - Searched Google, AI Overview "no pull dog harness": 1. PetSafe, 2. Ruffwear, 3. 2 Hounds Design Not named in any answer: Halti, Julius-K9, KONG, Puppia, Rabbitgoo, Joyride Harness and Wild One. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for dog harnesses worldwide in September 2026? - In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%. - Estimated monthly branded searches for Wild One worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Kurgo estimated searches | Kurgo Share of Search | Kurgo rank | Wild One estimated searches | Wild One Share of Search | Wild One rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.4% | 6 | 1.6K | 0.72% | 11 | | Nov 2025 | 4.4K | 1.7% | 6 | 1.9K | 0.73% | 11 | | Dec 2025 | 4.4K | 2% | 6 | 1.9K | 0.85% | 10 | | Jan 2026 | 5.4K | 2.2% | 6 | 1.9K | 0.79% | 11 | | Feb 2026 | 5.4K | 2.7% | 6 | 1.6K | 0.79% | 11 | | Mar 2026 | 5.4K | 2.2% | 6 | 1.9K | 0.77% | 11 | | Apr 2026 | 5.4K | 2.3% | 6 | 1.9K | 0.8% | 11 | | May 2026 | 5.4K | 2.3% | 6 | 1.9K | 0.81% | 11 | | Jun 2026 | 5.4K | 2.4% | 6 | 1.6K | 0.72% | 11 | | Jul 2026 | 5.4K | 2.3% | 6 | 1.9K | 0.83% | 10 | | Aug 2026 | 6.6K | 2.7% | 6 | 1.6K | 0.67% | 11 | | Sep 2026 | 4.4K | 2% | 6 | 1.3K | 0.59% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Kurgo’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kurgo**: Measured on the search term “kurgo harness”. - **Wild One**: Measured on the search term “wild one harness”. - [Kurgo profile](/demand/global-en/brands/kurgo) - [Wild One profile](/demand/global-en/brands/wild-one) - [All dog harnesses worldwide](/demand/global-en/categories/dog-harnesses): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kurgo or Wild One more popular in search? In September 2026, Kurgo had more branded searches than Wild One among dog harnesses worldwide. Kurgo had about 4,400 branded searches, while Wild One had 1,300. Kurgo made up 2% of all dog harness searches we track, and Wild One accounted for 0.59%. ## Cite this page Brandwave. "Kurgo vs Wild One: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kurgo-vs-wild-one This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kurgo-vs-wild-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.