---
title: "Kurgo vs Ruffwear: Which is more popular by branded search?"
description: "Which is more popular in search, Kurgo or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kurgo-vs-ruffwear"
publisher: "Brandwave"
---

# Kurgo vs Ruffwear: Which is more popular by branded search?

Which is more popular in search, Kurgo or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kurgo and Ruffwear
- **Competitive set**: Dog coats
- **Market**: Global
- **Month measured**: Aug 2026
- **Kurgo Share of Search**: 2.5%
- **Ruffwear Share of Search**: 28.2%

## Which is more popular in search, Kurgo or Ruffwear?

- In August 2026, Ruffwear had more branded searches than Kurgo among dog coats worldwide. Ruffwear was estimated to have 74K branded searches compared to Kurgo’s 6.6K, and held a 28.2% Share of Search versus Kurgo’s 2.5%.
- Ruffwear was ahead of Kurgo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog coats worldwide moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide moved from 26.2% to 28.2%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for dog coats worldwide in August 2026?

- In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.
- In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.

## Month by month

| Month | Kurgo estimated searches | Kurgo Share of Search | Kurgo rank | Ruffwear estimated searches | Ruffwear Share of Search | Ruffwear rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 2.9% | 5 | 60.5K | 26.2% | 3 |
| Nov 2025 | 6.6K | 2% | 5 | 90.5K | 27.2% | 3 |
| Dec 2025 | 6.6K | 2% | 5 | 74K | 22.6% | 3 |
| Jan 2026 | 6.6K | 2.1% | 5 | 74K | 24% | 3 |
| Feb 2026 | 5.4K | 2.2% | 5 | 60.5K | 24.7% | 3 |
| Mar 2026 | 6.6K | 2.4% | 5 | 74K | 26.8% | 3 |
| Apr 2026 | 6.6K | 2.7% | 5 | 74K | 30.7% | 3 |
| May 2026 | 6.6K | 2.7% | 5 | 74K | 30% | 2 |
| Jun 2026 | 6.6K | 2.9% | 5 | 74K | 32.2% | 2 |
| Jul 2026 | 6.6K | 2.7% | 5 | 74K | 30.7% | 2 |
| Aug 2026 | 6.6K | 2.5% | 5 | 74K | 28.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kurgo’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kurgo**: Measured on the search term “kurgo”.
- **Ruffwear**: Measured on the search term “ruffwear”.

- [Kurgo profile](/demand/global-en/brands/kurgo)
- [Ruffwear profile](/demand/global-en/brands/ruffwear)
- [All dog coats worldwide](/demand/global-en/categories/dog-coats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kurgo or Ruffwear?

In August 2026, Ruffwear had more branded searches than Kurgo among dog coats worldwide. Ruffwear was estimated to have 74K branded searches compared to Kurgo’s 6.6K, and held a 28.2% Share of Search versus Kurgo’s 2.5%.

## Cite this page

Brandwave. "Kurgo vs Ruffwear: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kurgo-vs-ruffwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kurgo-vs-ruffwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.