---
title: "Kurgo vs Outward Hound: Which is searched more?"
description: "Which is more popular in search, Kurgo or Outward Hound? Compare estimated monthly branded-search demand and Share of Search inside the Dog backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kurgo-vs-outward-hound"
publisher: "Brandwave"
---

# Kurgo vs Outward Hound: Which is searched more?

Which is more popular in search, Kurgo or Outward Hound? Compare estimated monthly branded-search demand and Share of Search inside the Dog backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kurgo and Outward Hound
- **Competitive set**: Dog backpack brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kurgo Share of Search**: 7.3%
- **Outward Hound Share of Search**: 10.9%

## Which is more popular in search, Kurgo or Outward Hound?

- In September 2026, Outward Hound had more branded searches than Kurgo among dog backpack brands worldwide. Outward Hound was estimated to have 8.1K branded searches compared to Kurgo’s 5.4K, and held a 10.9% Share of Search versus Kurgo’s 7.3%.
- Outward Hound was ahead of Kurgo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Outward Hound’s estimated Share of Search among dog backpack brands worldwide moved from 10.8% to 10.9%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for dog backpack brands worldwide in September 2026?

- In September 2026, Outward Hound gained estimated Share of Search among dog backpack brands worldwide, from 9.1% to 10.9%.
- Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Month by month

| Month | Kurgo estimated searches | Kurgo Share of Search | Kurgo rank | Outward Hound estimated searches | Outward Hound Share of Search | Outward Hound rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 8.8% | 3 | 8.1K | 10.8% | 2 |
| Nov 2025 | 6.6K | 6.3% | 3 | 8.1K | 7.7% | 2 |
| Dec 2025 | 6.6K | 6.4% | 3 | 22.2K | 21.6% | 2 |
| Jan 2026 | 6.6K | 7.3% | 3 | 9.9K | 10.9% | 2 |
| Feb 2026 | 5.4K | 7.3% | 3 | 8.1K | 10.9% | 2 |
| Mar 2026 | 6.6K | 7.4% | 3 | 8.1K | 9.1% | 2 |
| Apr 2026 | 6.6K | 7.4% | 3 | 8.1K | 9.1% | 2 |
| May 2026 | 6.6K | 7.4% | 3 | 8.1K | 9.1% | 2 |
| Jun 2026 | 6.6K | 7.4% | 3 | 8.1K | 9.1% | 2 |
| Jul 2026 | 6.6K | 7.4% | 3 | 8.1K | 9.1% | 2 |
| Aug 2026 | 6.6K | 7.4% | 3 | 8.1K | 9.1% | 2 |
| Sep 2026 | 5.4K | 7.3% | 3 | 8.1K | 10.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kurgo’s and Outward Hound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kurgo**: Measured on the search term “kurgo”.
- **Outward Hound**: Measured on the search term “outward hound”.

- [Kurgo profile](/demand/global-en/brands/kurgo)
- [Outward Hound profile](/demand/global-en/brands/outward-hound)
- [All dog backpack brands worldwide](/demand/global-en/categories/dog-backpack-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kurgo or Outward Hound?

In September 2026, Outward Hound had more branded searches than Kurgo among dog backpack brands worldwide. Outward Hound was estimated to have 8.1K branded searches compared to Kurgo’s 5.4K, and held a 10.9% Share of Search versus Kurgo’s 7.3%.

## Cite this page

Brandwave. "Kurgo vs Outward Hound: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kurgo-vs-outward-hound

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kurgo-vs-outward-hound. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.