--- title: "Kurgo vs Mountainsmith: Which is searched more?" description: "Is Kurgo or Mountainsmith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kurgo-vs-mountainsmith" publisher: "Brandwave" --- # Kurgo vs Mountainsmith: Which is searched more? Is Kurgo or Mountainsmith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kurgo and Mountainsmith - **Competitive set**: Dog backpack brands - **Market**: Global - **Month measured**: Sep 2026 - **Kurgo Share of Search**: 6.1% - **Mountainsmith Share of Search**: 5% ## Is Kurgo or Mountainsmith more popular in search? - In September 2026, Kurgo had more branded searches than Mountainsmith among dog backpack brands worldwide. Kurgo had about 5,400 branded searches, while Mountainsmith had 4,400. Kurgo made up 6.1% of all dog backpack brand searches we track, and Mountainsmith accounted for 5%. - Kurgo was ahead of Mountainsmith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kurgo’s share of searches among dog backpack brands worldwide moved from 7.4% to 6.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Mountainsmith’s share of searches among dog backpack brands worldwide moved from 4.9% to 5%, and its estimated monthly branded searches held steady at 4.4K. ## Top dog backpack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kurgo appeared in all five answers. Mountainsmith was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kurgo was listed before Mountainsmith in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ruffwear | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | K9 Sport Sack | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kurgo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mountainsmith | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Outward Hound | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dog backpack brands - Asked ChatGPT "Which dog backpack brand should I buy?": 1. K9 Sport Sack, 2. Ruffwear, 3. Kurgo - Asked ChatGPT "What are the best dog backpack brands?": 1. Ruffwear, 2. K9 Sport Sack, 3. Kurgo, 4. Outward Hound, 5. Mountainsmith - Asked ChatGPT "What's the best dog backpack brand for hiking with a dog?": 1. Ruffwear, 2. Kurgo, 3. Mountainsmith - Searched Google, AI Overview "dog hiking backpack": 1. Ruffwear, 2. Mountainsmith, 3. Kurgo, 4. K9 Sport Sack - Searched Google, AI Overview "dog pack for hiking": 1. Ruffwear, 2. Mountainsmith, 3. Kurgo, 4. K9 Sport Sack Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog backpack brands worldwide in September 2026? - Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Kurgo estimated searches | Kurgo Share of Search | Kurgo rank | Mountainsmith estimated searches | Mountainsmith Share of Search | Mountainsmith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 7.4% | 4 | 4.4K | 4.9% | 5 | | Nov 2025 | 6.6K | 5.7% | 4 | 4.4K | 3.8% | 5 | | Dec 2025 | 6.6K | 5.8% | 4 | 4.4K | 3.9% | 5 | | Jan 2026 | 6.6K | 6.3% | 4 | 5.4K | 5.2% | 5 | | Feb 2026 | 5.4K | 6.4% | 4 | 4.4K | 5.2% | 5 | | Mar 2026 | 6.6K | 6.3% | 4 | 5.4K | 5.2% | 5 | | Apr 2026 | 6.6K | 6.3% | 4 | 4.4K | 4.2% | 5 | | May 2026 | 6.6K | 6.1% | 4 | 5.4K | 5% | 5 | | Jun 2026 | 6.6K | 6.1% | 4 | 4.4K | 4.1% | 5 | | Jul 2026 | 6.6K | 6.1% | 4 | 5.4K | 5% | 5 | | Aug 2026 | 6.6K | 6.2% | 4 | 5.4K | 5.1% | 5 | | Sep 2026 | 5.4K | 6.1% | 4 | 4.4K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kurgo’s and Mountainsmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kurgo**: Measured on the search term “kurgo”. - **Mountainsmith**: Measured on the search term “mountainsmith”. - [Kurgo profile](/demand/global-en/brands/kurgo) - [Mountainsmith profile](/demand/global-en/brands/mountainsmith) - [All dog backpack brands worldwide](/demand/global-en/categories/dog-backpack-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kurgo or Mountainsmith more popular in search? In September 2026, Kurgo had more branded searches than Mountainsmith among dog backpack brands worldwide. Kurgo had about 5,400 branded searches, while Mountainsmith had 4,400. Kurgo made up 6.1% of all dog backpack brand searches we track, and Mountainsmith accounted for 5%. ## Cite this page Brandwave. "Kurgo vs Mountainsmith: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kurgo-vs-mountainsmith This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kurgo-vs-mountainsmith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.