---
title: "Kuretake vs Sakura: Which is more popular?"
description: "Is Kuretake or Sakura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kuretake-vs-sakura-color"
publisher: "Brandwave"
---

# Kuretake vs Sakura: Which is more popular?

Is Kuretake or Sakura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kuretake and Sakura
- **Competitive set**: Brush pen brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Kuretake Share of Search**: 17.1%
- **Sakura Share of Search**: 0.83%

## Is Kuretake or Sakura more popular in search?

- In October 2026, Kuretake had more branded searches than Sakura among brush pen brands worldwide. Kuretake had about 6,600 branded searches, while Sakura had 320. Kuretake made up 17.1% of all brush pen brand searches we track, and Sakura accounted for 0.83%.
- Kuretake was ahead of Sakura in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kuretake’s share of searches among brush pen brands worldwide moved from 19.8% to 17.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending October 2026, Sakura’s share of searches among brush pen brands worldwide moved from 0.95% to 0.83%, and its estimated monthly branded searches moved from 390 to 320.

## Top brush pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kuretake was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sakura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kuretake and Sakura were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tombow | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Pentel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Faber-Castell | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Kuretake | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sakura | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ecoline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about brush pen brands

- Asked ChatGPT "What are the best brush pens for lettering?": 1. Tombow, 2. Pentel, 3. Sakura, 4. Kuretake
- Asked ChatGPT "Which brush pens should I buy for calligraphy?": 1. Tombow, 2. Pentel
- Asked ChatGPT "What's the best brush pen for beginners?": 1. Tombow, 2. Pentel
- Searched Google, AI Overview "brush pens": 1. Tombow, 2. Faber-Castell, 3. Kuretake
- Searched Google, AI Overview "calligraphy pens": 1. Tombow, 2. Pentel, 3. Faber-Castell

Not named in any answer: Ecoline, Arteza and Sharpie.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## How did search popularity change for brush pen brands worldwide in October 2026?

- In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%.
- In October 2026, Sakura lost share of searches among brush pen brands worldwide, from 1.4% to 0.83%.

## How has branded search for Kuretake and Sakura changed worldwide over the last 12 months?

| Month | Kuretake estimated searches | Kuretake Share of Search | Kuretake rank | Sakura estimated searches | Sakura Share of Search | Sakura rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 8.1K | 19.8% | 3 | 390 | 0.95% | 7 |
| Dec 2025 | 8.1K | 16% | 3 | 480 | 0.95% | 7 |
| Jan 2026 | 8.1K | 15.2% | 3 | 480 | 0.9% | 6 |
| Feb 2026 | 6.6K | 16.8% | 3 | 480 | 1.2% | 6 |
| Mar 2026 | 6.6K | 16.6% | 3 | 390 | 0.98% | 6 |
| Apr 2026 | 6.6K | 19.7% | 3 | 320 | 0.95% | 7 |
| May 2026 | 6.6K | 18.5% | 3 | 390 | 1.1% | 6 |
| Jun 2026 | 5.4K | 16.4% | 3 | 320 | 0.97% | 6 |
| Jul 2026 | 5.4K | 14.2% | 3 | 390 | 1% | 6 |
| Aug 2026 | 6.6K | 15.7% | 3 | 390 | 0.93% | 6 |
| Sep 2026 | 6.6K | 18.6% | 3 | 480 | 1.4% | 6 |
| Oct 2026 | 6.6K | 17.1% | 3 | 320 | 0.83% | 7 |

## How are Kuretake’s and Sakura’s branded searches counted?

Brandwave collects information about searches that people make online using Kuretake’s and Sakura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kuretake**: Measured on the search term “kuretake”.
- **Sakura**: Measured on the search term “sakura koi brush pen”.

- [Kuretake profile](/demand/global-en/brands/kuretake)
- [Sakura profile](/demand/global-en/brands/sakura-color)
- [All brush pen brands worldwide](/demand/global-en/categories/brush-pen-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kuretake or Sakura more popular in search?

In October 2026, Kuretake had more branded searches than Sakura among brush pen brands worldwide. Kuretake had about 6,600 branded searches, while Sakura had 320. Kuretake made up 17.1% of all brush pen brand searches we track, and Sakura accounted for 0.83%.

## Cite this page

Brandwave. "Kuretake vs Sakura: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kuretake-vs-sakura-color

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kuretake-vs-sakura-color. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
