--- title: "Kuretake vs Pentel: Which is more popular?" description: "Is Kuretake or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kuretake-vs-pentel" publisher: "Brandwave" --- # Kuretake vs Pentel: Which is more popular? Is Kuretake or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kuretake and Pentel - **Competitive set**: Brush pen brands - **Market**: Global - **Month measured**: Oct 2026 - **Kuretake Share of Search**: 17.1% - **Pentel Share of Search**: 25.7% ## Is Kuretake or Pentel more popular in search? - In October 2026, Pentel had more branded searches than Kuretake among brush pen brands worldwide. Pentel had about 9,900 branded searches, while Kuretake had 6,600. Pentel made up 25.7% of all brush pen brand searches we track, and Kuretake accounted for 17.1%. - Pentel was ahead of Kuretake in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kuretake’s share of searches among brush pen brands worldwide moved from 19.8% to 17.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide moved from 24.2% to 25.7%, and its estimated monthly branded searches held steady at 9.9K. ## Top brush pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kuretake was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pentel was listed before Kuretake in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tombow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pentel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Kuretake | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecoline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush pen brands - Asked ChatGPT "What are the best brush pens for lettering?": 1. Tombow, 2. Pentel, 3. Sakura, 4. Kuretake - Asked ChatGPT "Which brush pens should I buy for calligraphy?": 1. Tombow, 2. Pentel - Asked ChatGPT "What's the best brush pen for beginners?": 1. Tombow, 2. Pentel - Searched Google, AI Overview "brush pens": 1. Tombow, 2. Faber-Castell, 3. Kuretake - Searched Google, AI Overview "calligraphy pens": 1. Tombow, 2. Pentel, 3. Faber-Castell Not named in any answer: Ecoline, Arteza and Sharpie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for brush pen brands worldwide in October 2026? - In October 2026, Pentel lost share of searches among brush pen brands worldwide, from 27.9% to 25.7%. - In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%. ## How has branded search for Kuretake and Pentel changed worldwide over the last 12 months? | Month | Kuretake estimated searches | Kuretake Share of Search | Kuretake rank | Pentel estimated searches | Pentel Share of Search | Pentel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 19.8% | 3 | 9.9K | 24.2% | 2 | | Dec 2025 | 8.1K | 16% | 3 | 9.9K | 19.6% | 2 | | Jan 2026 | 8.1K | 15.2% | 3 | 18.1K | 33.9% | 2 | | Feb 2026 | 6.6K | 16.8% | 3 | 9.9K | 25.2% | 2 | | Mar 2026 | 6.6K | 16.6% | 3 | 9.9K | 25% | 2 | | Apr 2026 | 6.6K | 19.7% | 3 | 8.1K | 24.1% | 2 | | May 2026 | 6.6K | 18.5% | 3 | 8.1K | 22.7% | 2 | | Jun 2026 | 5.4K | 16.4% | 3 | 6.6K | 20.1% | 2 | | Jul 2026 | 5.4K | 14.2% | 3 | 8.1K | 21.3% | 2 | | Aug 2026 | 6.6K | 15.7% | 3 | 9.9K | 23.6% | 2 | | Sep 2026 | 6.6K | 18.6% | 3 | 9.9K | 27.9% | 2 | | Oct 2026 | 6.6K | 17.1% | 3 | 9.9K | 25.7% | 2 | ## How are Kuretake’s and Pentel’s branded searches counted? Brandwave collects information about searches that people make online using Kuretake’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kuretake**: Measured on the search term “kuretake”. - **Pentel**: Measured on the search term “pentel brush pen”. - [Kuretake profile](/demand/global-en/brands/kuretake) - [Pentel profile](/demand/global-en/brands/pentel) - [All brush pen brands worldwide](/demand/global-en/categories/brush-pen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kuretake or Pentel more popular in search? In October 2026, Pentel had more branded searches than Kuretake among brush pen brands worldwide. Pentel had about 9,900 branded searches, while Kuretake had 6,600. Pentel made up 25.7% of all brush pen brand searches we track, and Kuretake accounted for 17.1%. ## Cite this page Brandwave. "Kuretake vs Pentel: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kuretake-vs-pentel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kuretake-vs-pentel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.