--- title: "Kununu vs Teamtailor: Which is searched more?" description: "Is Kununu or Teamtailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kununu-vs-teamtailor" publisher: "Brandwave" --- # Kununu vs Teamtailor: Which is searched more? Is Kununu or Teamtailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kununu and Teamtailor - **Competitive set**: Employer branding platforms - **Market**: Global - **Month measured**: Sep 2026 - **Kununu Share of Search**: 18.6% - **Teamtailor Share of Search**: 3.1% ## Is Kununu or Teamtailor more popular in search? - In September 2026, Kununu had more branded searches than Teamtailor among employer branding platforms worldwide. Kununu had about 368,000 branded searches, while Teamtailor had 60,700. Kununu made up 18.6% of all employer branding platform searches we track, and Teamtailor accounted for 3.1%. - Kununu was ahead of Teamtailor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kununu’s share of searches among employer branding platforms worldwide held steady at 18.6%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, Teamtailor’s share of searches among employer branding platforms worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 60.7K to 60.6K. ## Top employer branding platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kununu did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Glassdoor | 1 of 3 | 1 of 2 | 2 of 5 | | Kununu | 0 of 3 | 0 of 2 | 0 of 5 | | Teamtailor | 3 of 3 | 1 of 2 | 4 of 5 | | Great Place to Work | 0 of 3 | 0 of 2 | 0 of 5 | | Comparably | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer branding platforms - Asked ChatGPT "Which employer branding platform should I use?": 1. Teamtailor - Asked ChatGPT "What are the best employer branding platforms?": 1. Teamtailor, 2. Glassdoor - Asked ChatGPT "What's the best employer branding platform for a small HR team?": 1. Teamtailor - Searched Google, AI Overview "employer branding platform": 1. Teamtailor - Searched Google, AI Overview "employer brand software": 1. Glassdoor Not named in any answer: Kununu, Great Place to Work and Comparably. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for employer branding platforms worldwide in September 2026? - In September 2026, Teamtailor gained share of searches among employer branding platforms worldwide, from 2.5% to 3.1%. - Estimated monthly branded searches for Kununu worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | Kununu estimated searches | Kununu Share of Search | Kununu rank | Teamtailor estimated searches | Teamtailor Share of Search | Teamtailor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 18.6% | 2 | 60.7K | 2.5% | 4 | | Nov 2025 | 450K | 18.6% | 2 | 60.7K | 2.5% | 4 | | Dec 2025 | 368K | 18.6% | 2 | 49.6K | 2.5% | 3 | | Jan 2026 | 450K | 18.7% | 2 | 60.6K | 2.5% | 3 | | Feb 2026 | 450K | 18.7% | 2 | 60.6K | 2.5% | 3 | | Mar 2026 | 450K | 18.5% | 2 | 74.2K | 3% | 3 | | Apr 2026 | 368K | 15.8% | 2 | 60.7K | 2.6% | 3 | | May 2026 | 368K | 18.5% | 2 | 60.6K | 3% | 3 | | Jun 2026 | 368K | 18.5% | 2 | 60.7K | 3% | 3 | | Jul 2026 | 368K | 18.7% | 2 | 49.6K | 2.5% | 3 | | Aug 2026 | 368K | 18.7% | 2 | 49.6K | 2.5% | 3 | | Sep 2026 | 368K | 18.6% | 2 | 60.6K | 3.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kununu’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kununu**: Measured on the search term “kununu”. - **Teamtailor**: Measured on the search terms “teamtailor”, “teamtailor app”, “teamtailor recruiting” and “teamtailor software”, summed into one figure. - [Kununu profile](/demand/global-en/brands/kununu) - [Teamtailor profile](/demand/global-en/brands/teamtailor) - [All employer branding platforms worldwide](/demand/global-en/categories/employer-branding-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kununu or Teamtailor more popular in search? In September 2026, Kununu had more branded searches than Teamtailor among employer branding platforms worldwide. Kununu had about 368,000 branded searches, while Teamtailor had 60,700. Kununu made up 18.6% of all employer branding platform searches we track, and Teamtailor accounted for 3.1%. ## Cite this page Brandwave. "Kununu vs Teamtailor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kununu-vs-teamtailor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kununu-vs-teamtailor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.