---
title: "KTM vs Royal Enfield: Which is more popular by branded search?"
description: "Which is more popular in search, KTM or Royal Enfield? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ktm-vs-royal-enfield"
publisher: "Brandwave"
---

# KTM vs Royal Enfield: Which is more popular by branded search?

Which is more popular in search, KTM or Royal Enfield? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KTM and Royal Enfield
- **Competitive set**: Motorcycle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **KTM Share of Search**: 6.6%
- **Royal Enfield Share of Search**: 14.8%

## Which is more popular in search, KTM or Royal Enfield?

- In August 2026, Royal Enfield had more branded searches than KTM among motorcycle brands worldwide. Royal Enfield was estimated to have 3.4M branded searches compared to KTM’s 1.5M, and held a 14.8% Share of Search versus KTM’s 6.6%.
- Royal Enfield was ahead of KTM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands worldwide moved from 7.3% to 6.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands worldwide moved from 16.3% to 14.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

## How did search popularity change for motorcycle brands worldwide in August 2026?

- In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.
- In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.

## Month by month

| Month | KTM estimated searches | KTM Share of Search | KTM rank | Royal Enfield estimated searches | Royal Enfield Share of Search | Royal Enfield rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 7.3% | 6 | 4.1M | 16.3% | 2 |
| Nov 2025 | 1.8M | 8% | 6 | 3.4M | 14.6% | 3 |
| Dec 2025 | 1.8M | 8.3% | 6 | 2.7M | 12.5% | 4 |
| Jan 2026 | 1.5M | 6.6% | 6 | 3.4M | 14.8% | 3 |
| Feb 2026 | 1.5M | 7.1% | 6 | 2.7M | 12.9% | 4 |
| Mar 2026 | 1.5M | 6.4% | 6 | 3.4M | 14.3% | 4 |
| Apr 2026 | 1.5M | 6.6% | 6 | 3.4M | 14.7% | 3 |
| May 2026 | 1.5M | 6.6% | 6 | 3.4M | 14.8% | 3 |
| Jun 2026 | 1.5M | 6.8% | 6 | 2.7M | 12.4% | 4 |
| Jul 2026 | 1.2M | 5.8% | 6 | 2.7M | 13.1% | 4 |
| Aug 2026 | 1.5M | 6.6% | 6 | 3.4M | 14.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KTM’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KTM**: Measured on the search term “ktm”.
- **Royal Enfield**: Measured on the search term “royal enfield”.

- [KTM profile](/demand/global-en/brands/ktm)
- [Royal Enfield profile](/demand/global-en/brands/royal-enfield)
- [All motorcycle brands worldwide](/demand/global-en/categories/motorcycle-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KTM or Royal Enfield?

In August 2026, Royal Enfield had more branded searches than KTM among motorcycle brands worldwide. Royal Enfield was estimated to have 3.4M branded searches compared to KTM’s 1.5M, and held a 14.8% Share of Search versus KTM’s 6.6%.

## Cite this page

Brandwave. "KTM vs Royal Enfield: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ktm-vs-royal-enfield

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ktm-vs-royal-enfield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.