---
title: "Kryptonite vs OnGuard: Which is more popular by branded search?"
description: "Which is more popular in search, Kryptonite or OnGuard? Compare estimated monthly branded-search demand and Share of Search inside the Bike lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kryptonite-vs-onguard"
publisher: "Brandwave"
---

# Kryptonite vs OnGuard: Which is more popular by branded search?

Which is more popular in search, Kryptonite or OnGuard? Compare estimated monthly branded-search demand and Share of Search inside the Bike lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kryptonite and OnGuard
- **Competitive set**: Bike lock brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kryptonite Share of Search**: 54%
- **OnGuard Share of Search**: 13.3%

## Which is more popular in search, Kryptonite or OnGuard?

- In August 2026, Kryptonite had more branded searches than OnGuard among bike lock brands worldwide. Kryptonite was estimated to have 301K branded searches compared to OnGuard’s 74K, and held a 54% Share of Search versus OnGuard’s 13.3%.
- The lead changed hands 2 times in the 11 months ending August 2026: OnGuard took it in February 2026, Kryptonite took it in March 2026.
- Across the 11 months ending August 2026, Kryptonite’s estimated Share of Search among bike lock brands worldwide held steady at 54%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, OnGuard’s estimated Share of Search among bike lock brands worldwide moved from 16.2% to 13.3%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for bike lock brands worldwide in August 2026?

- In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.
- In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.
- In August 2026, Kryptonite gained estimated Share of Search among bike lock brands worldwide, from 42.4% to 54%.
- In August 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 28.4% to 13.3%.

## Month by month

| Month | Kryptonite estimated searches | Kryptonite Share of Search | Kryptonite rank | OnGuard estimated searches | OnGuard Share of Search | OnGuard rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 54% | 1 | 90.5K | 16.2% | 3 |
| Nov 2025 | 301K | 58.3% | 1 | 49.5K | 9.6% | 4 |
| Dec 2025 | 368K | 65.9% | 1 | 27.1K | 4.9% | 4 |
| Jan 2026 | 301K | 52.4% | 1 | 110K | 19.2% | 2 |
| Feb 2026 | 301K | 29.7% | 2 | 550K | 54.2% | 1 |
| Mar 2026 | 301K | 50.2% | 1 | 110K | 18.3% | 3 |
| Apr 2026 | 301K | 54.7% | 1 | 60.5K | 11% | 4 |
| May 2026 | 246K | 48.4% | 1 | 74K | 14.5% | 3 |
| Jun 2026 | 246K | 51.7% | 1 | 60.5K | 12.7% | 4 |
| Jul 2026 | 246K | 42.4% | 1 | 165K | 28.4% | 2 |
| Aug 2026 | 301K | 54% | 1 | 74K | 13.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kryptonite’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kryptonite**: Measured on the search term “kryptonite”.
- **OnGuard**: Measured on the search term “onguard”.

- [Kryptonite profile](/demand/global-en/brands/kryptonite)
- [OnGuard profile](/demand/global-en/brands/onguard)
- [All bike lock brands worldwide](/demand/global-en/categories/bike-lock-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kryptonite or OnGuard?

In August 2026, Kryptonite had more branded searches than OnGuard among bike lock brands worldwide. Kryptonite was estimated to have 301K branded searches compared to OnGuard’s 74K, and held a 54% Share of Search versus OnGuard’s 13.3%.

## Cite this page

Brandwave. "Kryptonite vs OnGuard: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kryptonite-vs-onguard

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kryptonite-vs-onguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.