--- title: "Kroo vs Wise: Which is more popular by branded search?" description: "Which is more popular in search, Kroo or Wise? Compare estimated monthly branded-search demand and Share of Search inside the UK and European digital banks and money apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kroo-vs-wise" publisher: "Brandwave" --- # Kroo vs Wise: Which is more popular by branded search? Which is more popular in search, Kroo or Wise? Compare estimated monthly branded-search demand and Share of Search inside the UK and European digital banks and money apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kroo and Wise - **Competitive set**: UK and European digital banks and money apps - **Market**: Global - **Month measured**: Aug 2026 - **Kroo Share of Search**: 0.07% - **Wise Share of Search**: 14% ## Which is more popular in search, Kroo or Wise? - In August 2026, Wise had more branded searches than Kroo among UK and european digital banks and money apps worldwide. Wise was estimated to have 874K branded searches compared to Kroo’s 4.7K, and held a 14% Share of Search versus Kroo’s 0.07%. - Wise was ahead of Kroo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kroo’s estimated Share of Search among UK and european digital banks and money apps worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 5.8K to 4.7K. - Across the 11 months ending August 2026, Wise’s estimated Share of Search among UK and european digital banks and money apps worldwide moved from 12.4% to 14%, and its estimated monthly branded searches moved from 759K to 874K. ## How did search popularity change for UK and european digital banks and money apps worldwide in August 2026? - In August 2026, Wise gained estimated Share of Search among UK and european digital banks and money apps worldwide, from 13.2% to 14%. - Estimated monthly branded searches for Kroo worldwide fell 19.4% over 11 measured months, from 5.8K to 4.7K in August 2026. ## Month by month | Month | Kroo estimated searches | Kroo Share of Search | Kroo rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.8K | 0.09% | 10 | 759K | 12.4% | 2 | | Nov 2025 | 4.7K | 0.09% | 10 | 747K | 14.1% | 2 | | Dec 2025 | 3.9K | 0.07% | 10 | 778K | 14.8% | 2 | | Jan 2026 | 4.8K | 0.08% | 10 | 857K | 13.6% | 2 | | Feb 2026 | 5.7K | 0.11% | 10 | 760K | 14.5% | 2 | | Mar 2026 | 5.7K | 0.09% | 10 | 805K | 13.2% | 2 | | Apr 2026 | 5.6K | 0.1% | 10 | 820K | 15.1% | 2 | | May 2026 | 5.6K | 0.09% | 10 | 817K | 13.7% | 2 | | Jun 2026 | 5.6K | 0.09% | 10 | 815K | 13.7% | 2 | | Jul 2026 | 4.6K | 0.08% | 10 | 795K | 13.2% | 2 | | Aug 2026 | 4.7K | 0.07% | 10 | 874K | 14% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kroo’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kroo**: Measured on the search terms “kroo app”, “Kroo Bank”, “kroo bank account”, “kroo banking” and “kroo current account”, summed into one figure. - **Wise**: Measured on the search terms “send money wise”, “send money with wise”, “transfer wise account”, “transfer wise app”, “TransferWise”, “transferwise account”, “transferwise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise account”, “wise app”, “wise app money transfer”, “wise bank”, “wise banking app”, “wise business”, “wise business account”, “wise card”, “wise com”, “wise debit card”, “wise international bank transfer”, “wise international payments”, “wise money transfer”, “wise money transfer app”, “wise money transfer service”, “wise multi currency account”, “wise remittance”, “wise transfer”, “wise transfer money”, “wise transferwise”, “wise travel card” and “wise.com”, summed into one figure. - [Kroo profile](/demand/global-en/brands/kroo) - [Wise profile](/demand/global-en/brands/wise) - [All UK and european digital banks and money apps worldwide](/demand/global-en/categories/uk-and-european-digital-banks): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kroo or Wise? In August 2026, Wise had more branded searches than Kroo among UK and european digital banks and money apps worldwide. Wise was estimated to have 874K branded searches compared to Kroo’s 4.7K, and held a 14% Share of Search versus Kroo’s 0.07%. ## Cite this page Brandwave. "Kroo vs Wise: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kroo-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kroo-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.