--- title: "Krombacher vs Paulaner: Which is more popular?" description: "Is Krombacher or Paulaner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the German beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/krombacher-vs-paulaner" publisher: "Brandwave" --- # Krombacher vs Paulaner: Which is more popular? Is Krombacher or Paulaner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the German beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Krombacher and Paulaner - **Competitive set**: German beer brands - **Market**: Global - **Month measured**: Oct 2026 - **Krombacher Share of Search**: 6.6% - **Paulaner Share of Search**: 17.9% ## Is Krombacher or Paulaner more popular in search? - In October 2026, Paulaner had more branded searches than Krombacher among German beer brands worldwide. Paulaner had about 135,000 branded searches, while Krombacher had 49,500. Paulaner made up 17.9% of all German beer brand searches we track, and Krombacher accounted for 6.6%. - Paulaner was ahead of Krombacher in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Krombacher’s share of searches among German beer brands worldwide moved from 7.6% to 6.6%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide moved from 20.6% to 17.9%, and its estimated monthly branded searches held steady at 135K. ## Top German beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paulaner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Krombacher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paulaner was listed before Krombacher in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weihenstephaner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Paulaner | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Augustiner | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bitburger | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Krombacher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beck's | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Ayinger | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Erdinger | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Warsteiner | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Franziskaner | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Radeberger | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Hofbräu München | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Rothaus | 13th | 1 of 3 | 1 of 2 | 2 of 5 | | Spaten | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hacker-Pschorr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Löwenbräu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about German beer brands - Asked ChatGPT "Which German beer should I try?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Bitburger - Asked ChatGPT "What are the best German beer brands?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Franziskaner, 5. Bitburger, 6. Krombacher, 7. Ayinger, 8. Rothaus, 9. Erdinger - Asked ChatGPT "What's the best German wheat beer?": 1. Weihenstephaner, 2. Paulaner, 3. Ayinger, 4. Erdinger - Searched Google, AI Overview "german beer": named none of the brands we track - Searched Google, AI Overview "german beer brands": 1. Krombacher, 2. Beck's, 3. Bitburger, 4. Paulaner, 5. Warsteiner, 6. Radeberger, 7. Erdinger, 8. Hofbräu München, 9. Weihenstephaner, 10. Augustiner, 11. Rothaus, 12. Ayinger Not named in any answer: Spaten, Hacker-Pschorr and Löwenbräu. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for German beer brands worldwide in October 2026? - In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%. - In October 2026, Krombacher rose from 8th to 6th among German beer brands worldwide. ## How has branded search for Krombacher and Paulaner changed worldwide over the last 12 months? | Month | Krombacher estimated searches | Krombacher Share of Search | Krombacher rank | Paulaner estimated searches | Paulaner Share of Search | Paulaner rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 49.5K | 7.6% | 5 | 135K | 20.6% | 1 | | Dec 2025 | 49.5K | 7.1% | 6 | 135K | 19.3% | 1 | | Jan 2026 | 40.5K | 6.8% | 7 | 110K | 18.6% | 1 | | Feb 2026 | 49.5K | 8.7% | 3 | 110K | 19.4% | 1 | | Mar 2026 | 49.5K | 7.2% | 6 | 135K | 19.7% | 1 | | Apr 2026 | 60.5K | 8.3% | 3 | 135K | 18.5% | 1 | | May 2026 | 74K | 9.4% | 3 | 135K | 17.1% | 1 | | Jun 2026 | 90.5K | 12% | 2 | 135K | 17.9% | 1 | | Jul 2026 | 74K | 9.7% | 2 | 135K | 17.7% | 1 | | Aug 2026 | 60.5K | 8% | 4 | 135K | 17.9% | 1 | | Sep 2026 | 49.5K | 6.3% | 8 | 135K | 17.1% | 1 | | Oct 2026 | 49.5K | 6.6% | 6 | 135K | 17.9% | 1 | ## How are Krombacher’s and Paulaner’s branded searches counted? Brandwave collects information about searches that people make online using Krombacher’s and Paulaner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Krombacher**: Measured on the search term “krombacher”. - **Paulaner**: Measured on the search term “paulaner”. - [Krombacher profile](/demand/global-en/brands/krombacher) - [Paulaner profile](/demand/global-en/brands/paulaner) - [All German beer brands worldwide](/demand/global-en/categories/german-beer-brands): The set both shares are measured inside, 16 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Krombacher or Paulaner more popular in search? In October 2026, Paulaner had more branded searches than Krombacher among German beer brands worldwide. Paulaner had about 135,000 branded searches, while Krombacher had 49,500. Paulaner made up 17.9% of all German beer brand searches we track, and Krombacher accounted for 6.6%. ## Cite this page Brandwave. "Krombacher vs Paulaner: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/krombacher-vs-paulaner This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/krombacher-vs-paulaner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.