---
title: "Kraken vs Sailor Jerry: Which is searched more?"
description: "Which is more popular in search, Kraken or Sailor Jerry? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kraken-vs-sailor-jerry"
publisher: "Brandwave"
---

# Kraken vs Sailor Jerry: Which is searched more?

Which is more popular in search, Kraken or Sailor Jerry? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kraken and Sailor Jerry
- **Competitive set**: Rum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kraken Share of Search**: 11.2%
- **Sailor Jerry Share of Search**: 1.8%

## Which is more popular in search, Kraken or Sailor Jerry?

- In September 2026, Kraken had more branded searches than Sailor Jerry among rum brands worldwide. Kraken was estimated to have 165K branded searches compared to Sailor Jerry’s 27.1K, and held an 11.2% Share of Search versus Sailor Jerry’s 1.8%.
- Kraken was ahead of Sailor Jerry in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kraken’s estimated Share of Search among rum brands worldwide moved from 9.6% to 11.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Sailor Jerry’s estimated Share of Search among rum brands worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for rum brands worldwide in September 2026?

- In September 2026, Kraken overtook Havana Club to rank 3rd among rum brands worldwide, with 11.2% estimated Share of Search.
- Estimated monthly branded searches for Sailor Jerry worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | Kraken estimated searches | Kraken Share of Search | Kraken rank | Sailor Jerry estimated searches | Sailor Jerry Share of Search | Sailor Jerry rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 9.6% | 4 | 33.1K | 1.9% | 6 |
| Nov 2025 | 201K | 11.7% | 3 | 33.1K | 1.9% | 6 |
| Dec 2025 | 301K | 12.7% | 3 | 40.5K | 1.7% | 6 |
| Jan 2026 | 165K | 10.2% | 4 | 33.1K | 2% | 6 |
| Feb 2026 | 135K | 9.8% | 4 | 27.1K | 2% | 6 |
| Mar 2026 | 135K | 8.5% | 4 | 33.1K | 2.1% | 6 |
| Apr 2026 | 135K | 8.1% | 4 | 33.1K | 2% | 6 |
| May 2026 | 201K | 11.5% | 3 | 33.1K | 1.9% | 6 |
| Jun 2026 | 165K | 9.8% | 3 | 33.1K | 2% | 6 |
| Jul 2026 | 165K | 9.6% | 4 | 33.1K | 1.9% | 6 |
| Aug 2026 | 165K | 9.8% | 4 | 33.1K | 2% | 6 |
| Sep 2026 | 165K | 11.2% | 3 | 27.1K | 1.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kraken’s and Sailor Jerry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kraken**: Measured on the search term “kraken rum”.
- **Sailor Jerry**: Measured on the search term “sailor jerry”.

- [Kraken profile](/demand/global-en/brands/kraken)
- [Sailor Jerry profile](/demand/global-en/brands/sailor-jerry)
- [All rum brands worldwide](/demand/global-en/categories/rum-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kraken or Sailor Jerry?

In September 2026, Kraken had more branded searches than Sailor Jerry among rum brands worldwide. Kraken was estimated to have 165K branded searches compared to Sailor Jerry’s 27.1K, and held an 11.2% Share of Search versus Sailor Jerry’s 1.8%.

## Cite this page

Brandwave. "Kraken vs Sailor Jerry: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kraken-vs-sailor-jerry

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kraken-vs-sailor-jerry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.