--- title: "Kraken.io vs TinyPNG: Which is more popular by branded search?" description: "Which is more popular in search, Kraken.io or TinyPNG? Compare estimated monthly branded-search demand and Share of Search inside the Website image optimization tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kraken-io-vs-tinypng" publisher: "Brandwave" --- # Kraken.io vs TinyPNG: Which is more popular by branded search? Which is more popular in search, Kraken.io or TinyPNG? Compare estimated monthly branded-search demand and Share of Search inside the Website image optimization tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kraken.io and TinyPNG - **Competitive set**: Website image optimization tools - **Market**: Global - **Month measured**: Aug 2026 - **Kraken.io Share of Search**: 0.21% - **TinyPNG Share of Search**: 97.5% ## Which is more popular in search, Kraken.io or TinyPNG? - In August 2026, TinyPNG had more branded searches than Kraken.io among website image optimization tools worldwide. TinyPNG was estimated to have 623K branded searches compared to Kraken.io’s 1.4K, and held a 97.5% Share of Search versus Kraken.io’s 0.21%. - TinyPNG was ahead of Kraken.io in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kraken.io’s estimated Share of Search among website image optimization tools worldwide moved from 0.56% to 0.21%, and its estimated monthly branded searches moved from 2K to 1.4K. - Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide moved from 87.2% to 97.5%, and its estimated monthly branded searches moved from 314K to 623K. ## How did search popularity change for website image optimization tools worldwide in August 2026? - Estimated monthly branded searches for TinyPNG worldwide rose 98.3% over 11 measured months, from 314K to 623K in August 2026. - Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026. ## Month by month | Month | Kraken.io estimated searches | Kraken.io Share of Search | Kraken.io rank | TinyPNG estimated searches | TinyPNG Share of Search | TinyPNG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 0.56% | 5 | 314K | 87.2% | 1 | | Nov 2025 | 1.7K | 0.49% | 5 | 317K | 91.4% | 1 | | Dec 2025 | 1.7K | 0.47% | 5 | 331K | 92.1% | 1 | | Jan 2026 | 1.7K | 0.49% | 5 | 321K | 91.4% | 1 | | Feb 2026 | 1.7K | 0.45% | 5 | 331K | 87.8% | 1 | | Mar 2026 | 2K | 0.39% | 5 | 475K | 90.8% | 1 | | Apr 2026 | 1.7K | 0.43% | 5 | 370K | 94% | 1 | | May 2026 | 1.4K | 0.34% | 5 | 383K | 94.6% | 1 | | Jun 2026 | 1.4K | 0.26% | 5 | 511K | 96.4% | 1 | | Jul 2026 | 1.1K | 0.13% | 5 | 805K | 97.7% | 1 | | Aug 2026 | 1.4K | 0.21% | 5 | 623K | 97.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kraken.io’s and TinyPNG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kraken.io**: Measured on the search terms “kraken image optimizer”, “kraken io”, “kraken.io”, “kraken.io image compression” and “kraken.io image optimizer”, summed into one figure. - **TinyPNG**: Measured on the search terms “tinify”, “tiny png”, “tinypng”, “tinypng app”, “tinypng com”, “tinypng image compression”, “tinypng image optimizer”, “tinypng online” and “tinypng software”, summed into one figure. - [Kraken.io profile](/demand/global-en/brands/kraken-io) - [TinyPNG profile](/demand/global-en/brands/tinypng) - [All website image optimization tools worldwide](/demand/global-en/categories/website-image-optimization-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kraken.io or TinyPNG? In August 2026, TinyPNG had more branded searches than Kraken.io among website image optimization tools worldwide. TinyPNG was estimated to have 623K branded searches compared to Kraken.io’s 1.4K, and held a 97.5% Share of Search versus Kraken.io’s 0.21%. ## Cite this page Brandwave. "Kraken.io vs TinyPNG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kraken-io-vs-tinypng This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kraken-io-vs-tinypng. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.