--- title: "Kraken.io vs Squoosh: Which is searched more?" description: "Is Kraken.io or Squoosh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website image optimization tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kraken-io-vs-squoosh" publisher: "Brandwave" --- # Kraken.io vs Squoosh: Which is searched more? Is Kraken.io or Squoosh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website image optimization tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kraken.io and Squoosh - **Competitive set**: Website image optimization tools - **Market**: Global - **Month measured**: Sep 2026 - **Kraken.io Share of Search**: 0.27% - **Squoosh Share of Search**: 21.9% ## Is Kraken.io or Squoosh more popular in search? - In September 2026, Squoosh had more branded searches than Kraken.io among website image optimization tools worldwide. Squoosh had about 135,000 branded searches, while Kraken.io had 1,660. Squoosh made up 21.9% of all website image optimization tool searches we track, and Kraken.io accounted for 0.27%. - Squoosh was ahead of Kraken.io in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kraken.io’s share of searches among website image optimization tools worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches moved from 2K to 1.7K. - Across the 12 months ending September 2026, Squoosh’s share of searches among website image optimization tools worldwide moved from 14.8% to 21.9%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top website image optimization tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Squoosh was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kraken.io did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ShortPixel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TinyPNG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Squoosh | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cloudinary | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Imagify | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kraken.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EWWW Image Optimizer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website image optimization tools - Asked ChatGPT "Which website image optimization tool should I use?": 1. ShortPixel, 2. Squoosh, 3. TinyPNG, 4. Cloudinary - Asked ChatGPT "What are the best website image optimization tools?": 1. Squoosh, 2. TinyPNG, 3. ShortPixel, 4. Cloudinary, 5. Imagify - Asked ChatGPT "What's the best website image optimization tool for faster page loading?": 1. Squoosh, 2. ShortPixel, 3. TinyPNG, 4. Cloudinary - Searched Google, AI Overview "optimize website images": 1. TinyPNG - Searched Google, AI Overview "website image compressor": 1. TinyPNG, 2. ShortPixel Not named in any answer: Kraken.io and EWWW Image Optimizer. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for website image optimization tools worldwide in September 2026? - In September 2026, Squoosh gained share of searches among website image optimization tools worldwide, from 13.9% to 21.9%. - In September 2026, Kraken.io rose from 7th to 6th among website image optimization tools worldwide. ## Month by month | Month | Kraken.io estimated searches | Kraken.io Share of Search | Kraken.io rank | Squoosh estimated searches | Squoosh Share of Search | Squoosh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 0.33% | 7 | 90.5K | 14.8% | 3 | | Nov 2025 | 1.7K | 0.27% | 7 | 90.5K | 14.2% | 3 | | Dec 2025 | 1.7K | 0.26% | 7 | 90.5K | 13.9% | 3 | | Jan 2026 | 1.7K | 0.26% | 7 | 110K | 16.7% | 3 | | Feb 2026 | 1.7K | 0.25% | 7 | 110K | 16% | 3 | | Mar 2026 | 2K | 0.22% | 7 | 135K | 15% | 3 | | Apr 2026 | 1.7K | 0.22% | 7 | 135K | 17.5% | 3 | | May 2026 | 1.4K | 0.18% | 7 | 135K | 17.2% | 3 | | Jun 2026 | 1.4K | 0.15% | 7 | 135K | 14.9% | 3 | | Jul 2026 | 1.1K | 0.09% | 7 | 135K | 11.2% | 3 | | Aug 2026 | 1.4K | 0.14% | 7 | 135K | 13.9% | 3 | | Sep 2026 | 1.7K | 0.27% | 6 | 135K | 21.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kraken.io’s and Squoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kraken.io**: Measured on the search terms “kraken image optimizer”, “kraken io”, “kraken.io”, “kraken.io image compression” and “kraken.io image optimizer”, summed into one figure. - **Squoosh**: Measured on the search term “squoosh”. - [Kraken.io profile](/demand/global-en/brands/kraken-io) - [Squoosh profile](/demand/global-en/brands/squoosh) - [All website image optimization tools worldwide](/demand/global-en/categories/website-image-optimization-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kraken.io or Squoosh more popular in search? In September 2026, Squoosh had more branded searches than Kraken.io among website image optimization tools worldwide. Squoosh had about 135,000 branded searches, while Kraken.io had 1,660. Squoosh made up 21.9% of all website image optimization tool searches we track, and Kraken.io accounted for 0.27%. ## Cite this page Brandwave. "Kraken.io vs Squoosh: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kraken-io-vs-squoosh This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kraken-io-vs-squoosh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.