---
title: "KPMG vs PwC: Which is searched more?"
description: "Which is more popular in search, KPMG or PwC? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kpmg-new-zealand-vs-pwc-new-zealand"
publisher: "Brandwave"
---

# KPMG vs PwC: Which is searched more?

Which is more popular in search, KPMG or PwC? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KPMG and PwC
- **Competitive set**: Accounting firms
- **Market**: Global
- **Month measured**: Aug 2026
- **KPMG Share of Search**: 0.29%
- **PwC Share of Search**: 0.63%

## Which is more popular in search, KPMG or PwC?

- In August 2026, PwC had more branded searches than KPMG among accounting firms worldwide. PwC was estimated to have 1.3K branded searches compared to KPMG’s 590, and held a 0.63% Share of Search versus KPMG’s 0.29%.
- PwC was ahead of KPMG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting firms worldwide moved from 0.24% to 0.29%, and its estimated monthly branded searches held steady at 590.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting firms worldwide moved from 0.29% to 0.63%, and its estimated monthly branded searches moved from 720 to 1.3K.

## How did search popularity change for accounting firms worldwide in August 2026?

- In August 2026, PwC rose from 4th to 2nd among accounting firms worldwide.

## Month by month

| Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | PwC estimated searches | PwC Share of Search | PwC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.24% | 5 | 720 | 0.29% | 4 |
| Nov 2025 | 590 | 0.23% | 5 | 720 | 0.29% | 4 |
| Dec 2025 | 480 | 0.23% | 5 | 720 | 0.35% | 4 |
| Jan 2026 | 590 | 0.24% | 5 | 880 | 0.35% | 2 |
| Feb 2026 | 590 | 0.24% | 5 | 720 | 0.29% | 4 |
| Mar 2026 | 720 | 0.28% | 5 | 880 | 0.35% | 4 |
| Apr 2026 | 590 | 0.24% | 5 | 720 | 0.29% | 4 |
| May 2026 | 480 | 0.23% | 5 | 720 | 0.35% | 4 |
| Jun 2026 | 720 | 0.35% | 4 | 720 | 0.35% | 5 |
| Jul 2026 | 590 | 0.24% | 5 | 720 | 0.29% | 4 |
| Aug 2026 | 590 | 0.29% | 5 | 1.3K | 0.63% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KPMG’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KPMG**: Measured on the search term “kpmg new zealand”.
- **PwC**: Measured on the search term “pwc new zealand”.

- [KPMG profile](/demand/global-en/brands/kpmg-new-zealand)
- [PwC profile](/demand/global-en/brands/pwc-new-zealand)
- [All accounting firms worldwide](/demand/global-en/categories/accounting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KPMG or PwC?

In August 2026, PwC had more branded searches than KPMG among accounting firms worldwide. PwC was estimated to have 1.3K branded searches compared to KPMG’s 590, and held a 0.63% Share of Search versus KPMG’s 0.29%.

## Cite this page

Brandwave. "KPMG vs PwC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kpmg-new-zealand-vs-pwc-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kpmg-new-zealand-vs-pwc-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.