---
title: "Kotobukiya vs NECA: Which is searched more?"
description: "Which is more popular in search, Kotobukiya or NECA? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kotobukiya-vs-neca"
publisher: "Brandwave"
---

# Kotobukiya vs NECA: Which is searched more?

Which is more popular in search, Kotobukiya or NECA? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kotobukiya and NECA
- **Competitive set**: Collectible figure brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kotobukiya Share of Search**: 4.1%
- **NECA Share of Search**: 7.6%

## Which is more popular in search, Kotobukiya or NECA?

- In August 2026, NECA had more branded searches than Kotobukiya among collectible figure brands worldwide. NECA was estimated to have 90.5K branded searches compared to Kotobukiya’s 49.5K, and held a 7.6% Share of Search versus Kotobukiya’s 4.1%.
- NECA was ahead of Kotobukiya in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kotobukiya’s estimated Share of Search among collectible figure brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, NECA’s estimated Share of Search among collectible figure brands worldwide moved from 9% to 7.6%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for collectible figure brands worldwide in August 2026?

- In August 2026, NECA lost estimated Share of Search among collectible figure brands worldwide, from 10.8% to 7.6%.
- In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%.

## Month by month

| Month | Kotobukiya estimated searches | Kotobukiya Share of Search | Kotobukiya rank | NECA estimated searches | NECA Share of Search | NECA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 4.1% | 5 | 110K | 9% | 3 |
| Nov 2025 | 40.5K | 2.7% | 5 | 110K | 7.2% | 3 |
| Dec 2025 | 40.5K | 2.6% | 6 | 110K | 7.2% | 3 |
| Jan 2026 | 40.5K | 2.8% | 6 | 90.5K | 6.3% | 4 |
| Feb 2026 | 40.5K | 4% | 6 | 90.5K | 9% | 3 |
| Mar 2026 | 49.5K | 4.7% | 6 | 110K | 10.4% | 3 |
| Apr 2026 | 40.5K | 4.1% | 6 | 90.5K | 9.3% | 3 |
| May 2026 | 49.5K | 4.6% | 6 | 90.5K | 8.3% | 3 |
| Jun 2026 | 49.5K | 5.5% | 5 | 90.5K | 10% | 3 |
| Jul 2026 | 74K | 7.3% | 5 | 110K | 10.8% | 3 |
| Aug 2026 | 49.5K | 4.1% | 5 | 90.5K | 7.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kotobukiya’s and NECA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kotobukiya**: Measured on the search term “kotobukiya”.
- **NECA**: Measured on the search term “neca”.

- [Kotobukiya profile](/demand/global-en/brands/kotobukiya)
- [NECA profile](/demand/global-en/brands/neca)
- [All collectible figure brands worldwide](/demand/global-en/categories/collectible-figure-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kotobukiya or NECA?

In August 2026, NECA had more branded searches than Kotobukiya among collectible figure brands worldwide. NECA was estimated to have 90.5K branded searches compared to Kotobukiya’s 49.5K, and held a 7.6% Share of Search versus Kotobukiya’s 4.1%.

## Cite this page

Brandwave. "Kotobukiya vs NECA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kotobukiya-vs-neca

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kotobukiya-vs-neca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.