--- title: "Koto vs Pentagram: Which is searched more?" description: "Is Koto or Pentagram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Branding agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/koto-vs-pentagram" publisher: "Brandwave" --- # Koto vs Pentagram: Which is searched more? Is Koto or Pentagram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Branding agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Koto and Pentagram - **Competitive set**: Branding agencies - **Market**: Global - **Month measured**: Sep 2026 - **Koto Share of Search**: 5.6% - **Pentagram Share of Search**: 0.49% ## Is Koto or Pentagram more popular in search? - In September 2026, Koto had more branded searches than Pentagram among branding agencies worldwide. Koto had about 5,400 branded searches, while Pentagram had 480. Koto made up 5.6% of all branding agency searches we track, and Pentagram accounted for 0.49%. - Koto was ahead of Pentagram in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 5K to 5.4K. - Across the 12 months ending September 2026, Pentagram’s share of searches among branding agencies worldwide moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 590 to 480. ## Top branding agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Koto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pentagram was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pentagram was listed before Koto in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pentagram | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | COLLINS | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Red Antler | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Koto | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Landor | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Wolff Olins | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | DesignStudio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Interbrand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about branding agencies - Asked ChatGPT "Which branding agency should I hire?": 1. Red Antler, 2. Koto - Asked ChatGPT "What are the best branding agencies?": 1. Pentagram, 2. COLLINS, 3. Landor, 4. Wolff Olins, 5. Koto, 6. Red Antler - Asked ChatGPT "What's the best branding agency for a new identity?": 1. Pentagram, 2. COLLINS, 3. Koto, 4. Red Antler - Searched Google, AI Overview "best branding agency": 1. Pentagram Not named in any answer: DesignStudio and Interbrand. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for branding agencies worldwide in September 2026? - Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Koto estimated searches | Koto Share of Search | Koto rank | Pentagram estimated searches | Pentagram Share of Search | Pentagram rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 4.7% | 5 | 590 | 0.56% | 7 | | Nov 2025 | 5.1K | 5.1% | 5 | 480 | 0.48% | 7 | | Dec 2025 | 4.3K | 4.4% | 5 | 390 | 0.4% | 7 | | Jan 2026 | 5.4K | 5% | 4 | 590 | 0.55% | 7 | | Feb 2026 | 5.3K | 5.7% | 5 | 590 | 0.64% | 7 | | Mar 2026 | 5.3K | 5.1% | 5 | 720 | 0.69% | 7 | | Apr 2026 | 5.3K | 5.8% | 4 | 590 | 0.65% | 7 | | May 2026 | 4.5K | 4.6% | 4 | 590 | 0.61% | 7 | | Jun 2026 | 4.5K | 4.7% | 4 | 590 | 0.61% | 7 | | Jul 2026 | 5.3K | 5.8% | 4 | 590 | 0.65% | 7 | | Aug 2026 | 5.4K | 5.9% | 4 | 480 | 0.53% | 7 | | Sep 2026 | 5.4K | 5.6% | 4 | 480 | 0.49% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Koto’s and Pentagram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Koto**: Measured on the search terms “koto agency” and “koto studio”, summed into one figure. - **Pentagram**: Measured on the search term “branding pentagram”. - [Koto profile](/demand/global-en/brands/koto) - [Pentagram profile](/demand/global-en/brands/pentagram) - [All branding agencies worldwide](/demand/global-en/categories/branding-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Koto or Pentagram more popular in search? In September 2026, Koto had more branded searches than Pentagram among branding agencies worldwide. Koto had about 5,400 branded searches, while Pentagram had 480. Koto made up 5.6% of all branding agency searches we track, and Pentagram accounted for 0.49%. ## Cite this page Brandwave. "Koto vs Pentagram: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/koto-vs-pentagram This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/koto-vs-pentagram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.