---
title: "Koto vs Landor: Which is searched more?"
description: "Is Koto or Landor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Branding agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/koto-vs-landor"
publisher: "Brandwave"
---

# Koto vs Landor: Which is searched more?

Is Koto or Landor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Branding agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Koto and Landor
- **Competitive set**: Branding agencies
- **Market**: Global
- **Month measured**: Sep 2026
- **Koto Share of Search**: 5.6%
- **Landor Share of Search**: 34%

## Is Koto or Landor more popular in search?

- In September 2026, Landor had more branded searches than Koto among branding agencies worldwide. Landor had about 33,100 branded searches, while Koto had 5,400. Landor made up 34% of all branding agency searches we track, and Koto accounted for 5.6%.
- Landor was ahead of Koto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 5K to 5.4K.
- Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide moved from 31.5% to 34%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for branding agencies worldwide in September 2026?

- In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%.

## Month by month

| Month | Koto estimated searches | Koto Share of Search | Koto rank | Landor estimated searches | Landor Share of Search | Landor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5K | 4.7% | 5 | 33.1K | 31.5% | 2 |
| Nov 2025 | 5.1K | 5.1% | 5 | 33.1K | 32.8% | 2 |
| Dec 2025 | 4.3K | 4.4% | 5 | 33.1K | 34.1% | 2 |
| Jan 2026 | 5.4K | 5% | 4 | 33.1K | 30.8% | 2 |
| Feb 2026 | 5.3K | 5.7% | 5 | 27.1K | 29.4% | 2 |
| Mar 2026 | 5.3K | 5.1% | 5 | 27.1K | 26% | 2 |
| Apr 2026 | 5.3K | 5.8% | 4 | 27.1K | 29.7% | 2 |
| May 2026 | 4.5K | 4.6% | 4 | 33.1K | 34.3% | 2 |
| Jun 2026 | 4.5K | 4.7% | 4 | 33.1K | 34.4% | 2 |
| Jul 2026 | 5.3K | 5.8% | 4 | 27.1K | 29.7% | 2 |
| Aug 2026 | 5.4K | 5.9% | 4 | 27.1K | 29.7% | 2 |
| Sep 2026 | 5.4K | 5.6% | 4 | 33.1K | 34% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Koto’s and Landor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Koto**: Measured on the search terms “koto agency” and “koto studio”, summed into one figure.
- **Landor**: Measured on the search term “landor”.

- [Koto profile](/demand/global-en/brands/koto)
- [Landor profile](/demand/global-en/brands/landor)
- [All branding agencies worldwide](/demand/global-en/categories/branding-agencies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Koto or Landor more popular in search?

In September 2026, Landor had more branded searches than Koto among branding agencies worldwide. Landor had about 33,100 branded searches, while Koto had 5,400. Landor made up 34% of all branding agency searches we track, and Koto accounted for 5.6%.

## Cite this page

Brandwave. "Koto vs Landor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/koto-vs-landor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/koto-vs-landor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.