---
title: "Kosas vs Too Faced: Which is searched more?"
description: "Which is more popular in search, Kosas or Too Faced? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kosas-vs-too-faced"
publisher: "Brandwave"
---

# Kosas vs Too Faced: Which is searched more?

Which is more popular in search, Kosas or Too Faced? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kosas and Too Faced
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kosas Share of Search**: 0.93%
- **Too Faced Share of Search**: 1.7%

## Which is more popular in search, Kosas or Too Faced?

- In September 2026, Too Faced had more branded searches than Kosas among makeup and cosmetics brands worldwide. Too Faced was estimated to have 135K branded searches compared to Kosas’ 74K, and held a 1.7% Share of Search versus Kosas’ 0.93%.
- Too Faced was ahead of Kosas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.91% to 0.93%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Too Faced’s estimated Share of Search among makeup and cosmetics brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Kosas fell from 18th to 19th among makeup and cosmetics brands worldwide.
- Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | Too Faced estimated searches | Too Faced Share of Search | Too Faced rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 0.91% | 18 | 165K | 1.7% | 17 |
| Nov 2025 | 135K | 0.79% | 18 | 450K | 2.6% | 11 |
| Dec 2025 | 90.5K | 0.76% | 20 | 246K | 2.1% | 16 |
| Jan 2026 | 90.5K | 0.91% | 18 | 201K | 2% | 16 |
| Feb 2026 | 74K | 0.9% | 19 | 135K | 1.6% | 17 |
| Mar 2026 | 90.5K | 1% | 18 | 165K | 1.9% | 17 |
| Apr 2026 | 90.5K | 1.1% | 18 | 135K | 1.7% | 17 |
| May 2026 | 90.5K | 1.1% | 18 | 165K | 2% | 17 |
| Jun 2026 | 90.5K | 1.2% | 18 | 135K | 1.9% | 17 |
| Jul 2026 | 74K | 0.94% | 19 | 135K | 1.7% | 17 |
| Aug 2026 | 90.5K | 1.1% | 18 | 135K | 1.7% | 17 |
| Sep 2026 | 74K | 0.93% | 19 | 135K | 1.7% | 17 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kosas’ and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kosas**: Measured on the search term “kosas”.
- **Too Faced**: Measured on the search term “too faced”.

- [Kosas profile](/demand/global-en/brands/kosas)
- [Too Faced profile](/demand/global-en/brands/too-faced)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kosas or Too Faced?

In September 2026, Too Faced had more branded searches than Kosas among makeup and cosmetics brands worldwide. Too Faced was estimated to have 135K branded searches compared to Kosas’ 74K, and held a 1.7% Share of Search versus Kosas’ 0.93%.

## Cite this page

Brandwave. "Kosas vs Too Faced: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kosas-vs-too-faced

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kosas-vs-too-faced. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.