--- title: "Kosas vs Summer Fridays: Which is more popular?" description: "Is Kosas or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kosas-vs-summer-fridays" publisher: "Brandwave" --- # Kosas vs Summer Fridays: Which is more popular? Is Kosas or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kosas and Summer Fridays - **Competitive set**: Lip oil brands - **Market**: Global - **Month measured**: Oct 2026 - **Kosas Share of Search**: 0.5% - **Summer Fridays Share of Search**: 10.4% ## Is Kosas or Summer Fridays more popular in search? - In October 2026, Summer Fridays had more branded searches than Kosas among lip oil brands worldwide. Summer Fridays had about 33,100 branded searches, while Kosas had 1,600. Summer Fridays made up 10.4% of all lip oil brand searches we track, and Kosas accounted for 0.5%. - Summer Fridays was ahead of Kosas in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kosas’ share of searches among lip oil brands worldwide moved from 0.68% to 0.5%, and its estimated monthly branded searches moved from 3.6K to 1.6K. - Across the 12 months ending October 2026, Summer Fridays’ share of searches among lip oil brands worldwide moved from 3.4% to 10.4%, and its estimated monthly branded searches moved from 18.1K to 33.1K. ## Top lip oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Kosas nor Summer Fridays showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dior | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Clarins | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gisou | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | e.l.f. Cosmetics | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yves Saint Laurent | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Fenty Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SHEGLAM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milani | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lip oil brands - Asked ChatGPT "Which lip oil should I buy?": 1. NYX Professional Makeup, 2. Dior - Asked ChatGPT "What are the best lip oils?": 1. Dior, 2. NYX Professional Makeup, 3. Clarins - Asked ChatGPT "What's the best lip oil for dry lips?": 1. Clarins, 2. NYX Professional Makeup, 3. e.l.f. Cosmetics, 4. Dior - Searched Google, AI Overview "lip oil": 1. Gisou, 2. Clarins, 3. Dior - Searched Google, AI Overview "best lip oil": 1. Dior, 2. Clarins, 3. Gisou, 4. Yves Saint Laurent, 5. e.l.f. Cosmetics, 6. NYX Professional Makeup, 7. Milani Not named in any answer: Summer Fridays, Fenty Beauty, Charlotte Tilbury, SHEGLAM and Kosas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for lip oil brands worldwide in October 2026? - In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%. - Estimated monthly branded searches for Kosas worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in October 2026. ## How has branded search for Kosas and Summer Fridays changed worldwide over the last 12 months? | Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | Summer Fridays estimated searches | Summer Fridays Share of Search | Summer Fridays rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 0.68% | 11 | 18.1K | 3.4% | 6 | | Dec 2025 | 3.6K | 0.64% | 11 | 18.1K | 3.2% | 6 | | Jan 2026 | 2.9K | 0.68% | 11 | 12.1K | 2.8% | 6 | | Feb 2026 | 2.4K | 0.73% | 11 | 8.1K | 2.4% | 6 | | Mar 2026 | 2.9K | 0.88% | 9 | 12.1K | 3.7% | 6 | | Apr 2026 | 2.9K | 0.99% | 9 | 6.6K | 2.3% | 7 | | May 2026 | 2.4K | 0.9% | 9 | 6.6K | 2.5% | 7 | | Jun 2026 | 2.4K | 0.98% | 9 | 6.6K | 2.7% | 6 | | Jul 2026 | 1.9K | 0.7% | 11 | 6.6K | 2.4% | 6 | | Aug 2026 | 1.9K | 0.69% | 11 | 9.9K | 3.6% | 6 | | Sep 2026 | 1.6K | 0.63% | 11 | 18.1K | 7.2% | 5 | | Oct 2026 | 1.6K | 0.5% | 11 | 33.1K | 10.4% | 5 | ## How are Kosas’ and Summer Fridays’ branded searches counted? Brandwave collects information about searches that people make online using Kosas’ and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kosas**: Measured on the search term “kosas lip oil”. - **Summer Fridays**: Measured on the search term “summer fridays lip oil”. - [Kosas profile](/demand/global-en/brands/kosas) - [Summer Fridays profile](/demand/global-en/brands/summer-fridays) - [All lip oil brands worldwide](/demand/global-en/categories/lip-oil-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kosas or Summer Fridays more popular in search? In October 2026, Summer Fridays had more branded searches than Kosas among lip oil brands worldwide. Summer Fridays had about 33,100 branded searches, while Kosas had 1,600. Summer Fridays made up 10.4% of all lip oil brand searches we track, and Kosas accounted for 0.5%. ## Cite this page Brandwave. "Kosas vs Summer Fridays: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kosas-vs-summer-fridays This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kosas-vs-summer-fridays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.