--- title: "Kosas vs NYX Professional Makeup: Which is searched more?" description: "Which is more popular in search, Kosas or NYX Professional Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kosas-vs-nyx-professional-makeup" publisher: "Brandwave" --- # Kosas vs NYX Professional Makeup: Which is searched more? Which is more popular in search, Kosas or NYX Professional Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kosas and NYX Professional Makeup - **Competitive set**: Makeup and cosmetics brands - **Market**: Global - **Month measured**: Sep 2026 - **Kosas Share of Search**: 1% - **NYX Professional Makeup Share of Search**: 1.1% ## Which is more popular in search, Kosas or NYX Professional Makeup? - In September 2026, Kosas and NYX Professional Makeup were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 74K versus 75.3K branded searches, at 1% and 1.1% estimated Share of Search. - The lead changed hands 7 times in the 12 months ending September 2026: NYX Professional Makeup took it in December 2025, Kosas took it in January 2026, NYX Professional Makeup took it in February 2026, Kosas took it in March 2026, NYX Professional Makeup took it in July 2026, Kosas took it in August 2026, NYX Professional Makeup took it in September 2026. - Across the 12 months ending September 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.97% to 1%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.84% to 1.1%, and its estimated monthly branded searches moved from 78.6K to 75.3K. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, NYX Professional Makeup rose from 17th to 16th among makeup and cosmetics brands worldwide. - In September 2026, Kosas fell from 16th to 17th among makeup and cosmetics brands worldwide. ## Month by month | Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 0.97% | 16 | 78.6K | 0.84% | 17 | | Nov 2025 | 135K | 0.84% | 16 | 92.1K | 0.57% | 18 | | Dec 2025 | 90.5K | 0.82% | 18 | 92.1K | 0.83% | 17 | | Jan 2026 | 90.5K | 0.98% | 16 | 88.8K | 0.96% | 17 | | Feb 2026 | 74K | 0.96% | 17 | 75.3K | 0.98% | 16 | | Mar 2026 | 90.5K | 1.1% | 16 | 78.6K | 0.97% | 17 | | Apr 2026 | 90.5K | 1.3% | 16 | 75.3K | 1% | 17 | | May 2026 | 90.5K | 1.2% | 16 | 75.3K | 0.98% | 17 | | Jun 2026 | 90.5K | 1.4% | 16 | 72.6K | 1.1% | 17 | | Jul 2026 | 74K | 1% | 17 | 75.3K | 1% | 16 | | Aug 2026 | 90.5K | 1.2% | 16 | 75.3K | 1% | 17 | | Sep 2026 | 74K | 1% | 17 | 75.3K | 1.1% | 16 | ## How each brand is measured Brandwave collects information about searches that people make online using Kosas’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kosas**: Measured on the search term “kosas”. - **NYX Professional Makeup**: Measured on the search terms “nyx makeup” and “nyx professional makeup”, summed into one figure. - [Kosas profile](/demand/global-en/brands/kosas) - [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup) - [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kosas or NYX Professional Makeup? In September 2026, Kosas and NYX Professional Makeup were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 74K versus 75.3K branded searches, at 1% and 1.1% estimated Share of Search. ## Cite this page Brandwave. "Kosas vs NYX Professional Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kosas-vs-nyx-professional-makeup This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kosas-vs-nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.