---
title: "Kosas vs MAC: Which is searched more?"
description: "Which is more popular in search, Kosas or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kosas-vs-mac-cosmetics"
publisher: "Brandwave"
---

# Kosas vs MAC: Which is searched more?

Which is more popular in search, Kosas or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kosas and MAC
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kosas Share of Search**: 0.95%
- **MAC Share of Search**: 0.95%

## Which is more popular in search, Kosas or MAC?

- In September 2026, Kosas and MAC were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 74K branded searches each, at 0.95% estimated Share of Search each.
- The lead changed hands 2 times in the 12 months ending September 2026: MAC took it in December 2025, Kosas took it in January 2026.
- Across the 12 months ending September 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.91% to 0.95%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.75% to 0.95%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Kosas fell from 17th to 18th among makeup and cosmetics brands worldwide.

## Month by month

| Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | MAC estimated searches | MAC Share of Search | MAC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 0.91% | 17 | 74K | 0.75% | 19 |
| Nov 2025 | 135K | 0.8% | 17 | 110K | 0.65% | 18 |
| Dec 2025 | 90.5K | 0.78% | 19 | 110K | 0.94% | 17 |
| Jan 2026 | 90.5K | 0.92% | 17 | 74K | 0.75% | 19 |
| Feb 2026 | 74K | 0.91% | 18 | 74K | 0.91% | 19 |
| Mar 2026 | 90.5K | 1% | 17 | 74K | 0.85% | 19 |
| Apr 2026 | 90.5K | 1.2% | 17 | 74K | 0.95% | 19 |
| May 2026 | 90.5K | 1.1% | 17 | 74K | 0.9% | 19 |
| Jun 2026 | 90.5K | 1.3% | 17 | 60.5K | 0.86% | 19 |
| Jul 2026 | 74K | 0.97% | 18 | 74K | 0.97% | 19 |
| Aug 2026 | 90.5K | 1.2% | 17 | 74K | 0.96% | 19 |
| Sep 2026 | 74K | 0.95% | 18 | 74K | 0.95% | 19 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kosas’ and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kosas**: Measured on the search term “kosas”.
- **MAC**: Measured on the search term “mac makeup”.

- [Kosas profile](/demand/global-en/brands/kosas)
- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kosas or MAC?

In September 2026, Kosas and MAC were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 74K branded searches each, at 0.95% estimated Share of Search each.

## Cite this page

Brandwave. "Kosas vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kosas-vs-mac-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kosas-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.