---
title: "Kosas vs L'Oréal Paris: Which is more popular?"
description: "Is Kosas or L'Oréal Paris more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kosas-vs-loreal-paris"
publisher: "Brandwave"
---

# Kosas vs L'Oréal Paris: Which is more popular?

Is Kosas or L'Oréal Paris more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kosas and L'Oréal Paris
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Kosas Share of Search**: 0.71%
- **L'Oréal Paris Share of Search**: 2.9%

## Is Kosas or L'Oréal Paris more popular in search?

- In October 2026, L'Oréal Paris had more branded searches than Kosas among makeup and cosmetics brands worldwide. L'Oréal Paris had about 301,000 branded searches, while Kosas had 74,000. L'Oréal Paris made up 2.9% of all makeup and cosmetics brand searches we track, and Kosas accounted for 0.71%.
- L'Oréal Paris was ahead of Kosas in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kosas’ share of searches among makeup and cosmetics brands worldwide moved from 0.69% to 0.71%, and its estimated monthly branded searches moved from 135K to 74K.
- Across the 12 months ending October 2026, L'Oréal Paris’ share of searches among makeup and cosmetics brands worldwide moved from 1.5% to 2.9%, and its estimated monthly branded searches held steady at 301K.

## Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kosas did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Maybelline | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| e.l.f. Cosmetics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Rare Beauty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| MAC | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Charlotte Tilbury | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Fenty Beauty | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| NARS | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Clinique | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| NYX Professional Makeup | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Makeup by Mario | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| L'Oréal Paris | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Estée Lauder | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tarte | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Too Faced | 14th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hourglass | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Benefit Cosmetics | 16th | 1 of 3 | 0 of 2 | 1 of 5 |
| Essence | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kylie Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ColourPop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CoverGirl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milk Makeup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rimmel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revolution Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about makeup and cosmetics brands

- Asked ChatGPT "Which makeup and cosmetics brand should I buy?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. L'Oréal Paris, 4. Fenty Beauty, 5. Rare Beauty
- Asked ChatGPT "What are the best makeup and cosmetics brands?": 1. Charlotte Tilbury, 2. Fenty Beauty, 3. NARS, 4. MAC, 5. Rare Beauty, 6. e.l.f. Cosmetics, 7. Maybelline, 8. Estée Lauder, 9. Clinique, 10. Tarte, 11. Too Faced, 12. Benefit Cosmetics, 13. Makeup by Mario, 14. NYX Professional Makeup, 15. L'Oréal Paris
- Asked ChatGPT "What's the best makeup and cosmetics brand for everyday wear?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. Rare Beauty, 4. Clinique, 5. NARS
- Searched Google, AI Overview "makeup brands": 1. e.l.f. Cosmetics, 2. Maybelline, 3. NYX Professional Makeup, 4. MAC, 5. Charlotte Tilbury, 6. Rare Beauty, 7. Fenty Beauty
- Searched Google, AI Overview "cosmetics brands": 1. MAC, 2. Charlotte Tilbury, 3. Rare Beauty, 4. Makeup by Mario, 5. Fenty Beauty, 6. Hourglass, 7. Essence

Not named in any answer: Huda Beauty, Morphe, Kylie Cosmetics, Bobbi Brown, ColourPop, Revlon, Kosas, CoverGirl, Milk Makeup, Rimmel and Revolution Beauty.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for makeup and cosmetics brands worldwide in October 2026?

- In October 2026, Kylie Cosmetics overtook L'Oréal Paris and 7 others to rank 10th among makeup and cosmetics brands worldwide, with 3.5% of the searches.
- Estimated monthly branded searches for Kosas worldwide fell 45.2% over 12 measured months, from 135K to 74K in October 2026.

## How has branded search for Kosas and L'Oréal Paris changed worldwide over the last 12 months?

| Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | L'Oréal Paris estimated searches | L'Oréal Paris Share of Search | L'Oréal Paris rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 135K | 0.69% | 20 | 301K | 1.5% | 16 |
| Dec 2025 | 90.5K | 0.66% | 22 | 301K | 2.2% | 14 |
| Jan 2026 | 90.5K | 0.78% | 21 | 368K | 3.2% | 11 |
| Feb 2026 | 74K | 0.77% | 21 | 246K | 2.5% | 12 |
| Mar 2026 | 90.5K | 0.87% | 21 | 301K | 2.9% | 11 |
| Apr 2026 | 90.5K | 0.96% | 21 | 246K | 2.6% | 12 |
| May 2026 | 90.5K | 0.91% | 21 | 246K | 2.5% | 14 |
| Jun 2026 | 90.5K | 1% | 21 | 246K | 2.8% | 13 |
| Jul 2026 | 74K | 0.8% | 21 | 246K | 2.6% | 13 |
| Aug 2026 | 90.5K | 0.96% | 21 | 246K | 2.6% | 12 |
| Sep 2026 | 74K | 0.8% | 21 | 301K | 3.2% | 10 |
| Oct 2026 | 74K | 0.71% | 21 | 301K | 2.9% | 11 |

## How are Kosas’ and L'Oréal Paris’ branded searches counted?

Brandwave collects information about searches that people make online using Kosas’ and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kosas**: Measured on the search term “kosas”.
- **L'Oréal Paris**: Measured on the search term “loralparis”.

- [Kosas profile](/demand/global-en/brands/kosas)
- [L'Oréal Paris profile](/demand/global-en/brands/loreal-paris)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 28 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kosas or L'Oréal Paris more popular in search?

In October 2026, L'Oréal Paris had more branded searches than Kosas among makeup and cosmetics brands worldwide. L'Oréal Paris had about 301,000 branded searches, while Kosas had 74,000. L'Oréal Paris made up 2.9% of all makeup and cosmetics brand searches we track, and Kosas accounted for 0.71%.

## Cite this page

Brandwave. "Kosas vs L'Oréal Paris: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kosas-vs-loreal-paris

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kosas-vs-loreal-paris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.