---
title: "Kosas vs Kylie Cosmetics: Which is searched more?"
description: "Which is more popular in search, Kosas or Kylie Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kosas-vs-kylie-cosmetics"
publisher: "Brandwave"
---

# Kosas vs Kylie Cosmetics: Which is searched more?

Which is more popular in search, Kosas or Kylie Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kosas and Kylie Cosmetics
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kosas Share of Search**: 0.93%
- **Kylie Cosmetics Share of Search**: 2.1%

## Which is more popular in search, Kosas or Kylie Cosmetics?

- In September 2026, Kylie Cosmetics had more branded searches than Kosas among makeup and cosmetics brands worldwide. Kylie Cosmetics was estimated to have 165K branded searches compared to Kosas’ 74K, and held a 2.1% Share of Search versus Kosas’ 0.93%.
- Kylie Cosmetics was ahead of Kosas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.91% to 0.93%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 5.5% to 2.1%, and its estimated monthly branded searches moved from 550K to 165K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Kosas fell from 18th to 19th among makeup and cosmetics brands worldwide.
- Estimated monthly branded searches for Kylie Cosmetics worldwide fell 70% over 12 measured months, from 550K to 165K in September 2026.

## Month by month

| Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | Kylie Cosmetics estimated searches | Kylie Cosmetics Share of Search | Kylie Cosmetics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 0.91% | 18 | 550K | 5.5% | 7 |
| Nov 2025 | 135K | 0.79% | 18 | 368K | 2.1% | 12 |
| Dec 2025 | 90.5K | 0.76% | 20 | 301K | 2.5% | 11 |
| Jan 2026 | 90.5K | 0.91% | 18 | 673K | 6.8% | 6 |
| Feb 2026 | 74K | 0.9% | 19 | 550K | 6.7% | 7 |
| Mar 2026 | 90.5K | 1% | 18 | 246K | 2.8% | 14 |
| Apr 2026 | 90.5K | 1.1% | 18 | 165K | 2.1% | 16 |
| May 2026 | 90.5K | 1.1% | 18 | 368K | 4.4% | 8 |
| Jun 2026 | 90.5K | 1.2% | 18 | 368K | 5.1% | 7 |
| Jul 2026 | 74K | 0.94% | 19 | 165K | 2.1% | 16 |
| Aug 2026 | 90.5K | 1.1% | 18 | 165K | 2.1% | 16 |
| Sep 2026 | 74K | 0.93% | 19 | 165K | 2.1% | 16 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kosas’ and Kylie Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kosas**: Measured on the search term “kosas”.
- **Kylie Cosmetics**: Measured on the search term “kylie cosmetics”.

- [Kosas profile](/demand/global-en/brands/kosas)
- [Kylie Cosmetics profile](/demand/global-en/brands/kylie-cosmetics)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kosas or Kylie Cosmetics?

In September 2026, Kylie Cosmetics had more branded searches than Kosas among makeup and cosmetics brands worldwide. Kylie Cosmetics was estimated to have 165K branded searches compared to Kosas’ 74K, and held a 2.1% Share of Search versus Kosas’ 0.93%.

## Cite this page

Brandwave. "Kosas vs Kylie Cosmetics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kosas-vs-kylie-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kosas-vs-kylie-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.